One of the largest banks in Saudi Arabia, Alinma Bank, has updated its logo and visual identity. The changes are aligned with the bank’s development plan through 2025 and the national Saudi Vision 2030 program.
The main element of the logo remains the same—a recognizable geometric shape resembling a door. Previously composed of sharp, rigid lines, it has now been softened, making the symbol more approachable and easier to use.
The typeface in the logo has become thinner and easier to read. The letters are clean and legible.
The colors have also changed. Instead of the traditional brown, the bank now uses three new core colors: dark blue, copper, and purple. These were chosen in connection with the nature and culture of Saudi Arabia:
- Dark blue refers to the seas surrounding the country and the advancement of technology.
- Copper evokes the sands of the deserts and the mountain regions of the kingdom.
- Purple is inspired by lavender, a flower prominent in the region’s art and culture.
With the new design, Alinma Bank aims to strengthen its position in the country’s banking market while maintaining ties to tradition and showing the direction in which the company is moving.
