The international company EasyPark Group has changed its name to Arrive and unveiled a new brand, created by the studio Bold Scandinavia. The rebranding unites several well-known digital services under one name: EasyPark, Flowbird, Parkopedia, RingGo, and ParkMobile, which previously operated separately. The unified company is now present in more than 20,000 cities across 90 countries worldwide.
The changes are connected to the expansion of the company’s activities. Arrive is moving beyond parking solutions to focus on urban mobility management, smart payment technologies, and projects to develop public transportation and green spaces. The brand concept is based on the idea of cities’ positive energy, their future, and the role of technology in creating a comfortable environment.
The previous EasyPark logo was outdated and did not reflect the company’s scale. The new style retained the recognizable pink-and-purple combination, giving it a modern, lighter tone.
The Arrive logo is based on the Optimism Sans typeface developed by OTT Foundry for the brand. It is available in two versions: Base and Expressive. The first is defined by clarity and balanced proportions, while the shapes of roads and interchanges inspire the second. The logo uses the base version of the typeface, and the modified letter “A” adds softness and individuality. To the right of the word is a star symbolizing direction and development.
In addition to the main typeface, the identity uses Google DM Sans, which extends the system and supports communication. Despite the fonts’ similarity, their combination appears consistent due to clear application rules.
The rebranding marked the company’s transition to a new level. Arrive has positioned itself as a global player in urban mobility, combining technological innovation and human comfort to shape a new understanding of life in modern cities.
