Atlas Blue Logo PNG
Atlas Blue logo seamlessly integrates the company’s identity with its digital presence, offering a direct connection to its services and information through the visual emblem.
Typography and Color Division: At the forefront of the design is the inscription “Atlas-blue.com.” The typography demarcates itself into two distinct color blocks. Everything preceding the dot is painted cool blue, while the characters following it embrace a vibrant orange hue. The dichotomy of colors serves a functional purpose – directing viewers to the digital space where they can interact with the brand.
Letter Case and Exceptions: Most letters are rendered in lowercase, exuding a modern, approachable charm. Distinctly standing out is the initial “A,” which deviates from the conventional design. It lacks the central horizontal bar, offering an abstract representation of the letter—this choice of design hints at the brand’s willingness to innovate and think outside the box.
Symbolic Representation: Complementing the name, in the top-left corner, one finds a white emblem of two diagonals, strikingly similar to the modified “A” in the brand’s name. This emblem is encapsulated within an orange circle, harmonizing with the latter half of the typography. This consistent use of symbols reinforces brand recall and emphasizes the brand’s attention to detail.
Integrating Digital and Branding: By incorporating the web address in the logo, the airline positions itself as tech-savvy and customer-centric. Directly linking their branding with their online platform ensures easy access for potential customers and communicates transparency and convenience.
Atlas Blue: Brand overview
| Founded: | 2004 – 2009 |
| Founder: | Royal Air Maroc |
| Headquarters: |
Marrakech, Morocco |
Atlas Blue, a low-cost airline hailing from Morocco, was functional between 2004 and 2009. As a subsidiary of Royal Air Maroc, it was established to offer cost-effective air travel options within Morocco and to various European destinations. The heart of Atlas Blue’s operations was located in Marrakech, with Marrakesh Menara Airport serving as its principal hub.
To meet the demands of its passengers, Atlas Blue utilized a fleet of Airbus A321 aircraft, each fitted with a uniform economy class layout to resonate with its low-cost model. Its air services extended to various destinations, encompassing key cities within Morocco, Western Europe, and several locations in North Africa and the Middle East.
The goal of Atlas Blue was to facilitate direct, scheduled flights for budget-conscious leisure travelers and the Moroccan diaspora, making air travel more accessible to a broader audience. Within the competitive European low-cost market, Atlas Blue managed to carve out a measure of success.
However, despite its achievements, Atlas Blue was not immune to the challenges of the aviation sector. The sharp rise in fuel prices in 2009 led to a decision to merge Atlas Blue back into its parent company, Royal Air Maroc, which assumed the operation of Atlas Blue’s routes.
Atlas Blue achieved impressive numbers during its active period, with over 2.2 million passengers relying on its services annually, facilitated by a fleet of three Airbus A321 planes. However, after just half a decade following its inception, the Atlas Blue brand was retired in 2009 as part of its merger into Royal Air Maroc.
Meaning and History
