Atlas Blue Logo PNG
Atlas Blue: Brand overview
Moroccan low-cost airline Atlas Blue operated from 2004 to 2009. As a subsidiary of Royal Air Maroc, it was established to offer low-cost air transportation options within Morocco and various European destinations. Atlas Blue’s main center of operations was in Marrakech, with Marrakech Menara Airport serving as the main hub.
To meet passenger needs, Atlas Blue utilized a fleet of Airbus A321 aircraft, each of which had a unified economy class layout in line with the low-cost model. Flights were operated to various destinations covering key cities in Morocco, Western Europe, as well as some countries in North Africa and the Middle East.
Atlas Blue’s goal was to provide direct scheduled flights to economy travelers and the Moroccan diaspora, making air travel more accessible to a wider audience. In the competitive European low-cost transportation market, Atlas Blue has had some success.
However, despite its successes, Atlas Blue has not escaped the challenges of the aviation sector. A sharp rise in fuel prices in 2009 led to the decision to merge Atlas Blue with its parent company, Royal Air Maroc, which took over the operation of Atlas Blue’s routes.
During its active period, Atlas Blue achieved an impressive performance with more than 2.2 million passengers annually, supported by a fleet of three Airbus A321 aircraft. However, just half a decade after its founding, in 2009, the Atlas Blue brand was discontinued through a merger with Royal Air Maroc.
Meaning and History
2004 – 2009
A Moroccan airline used its logo as an advertisement for its website, where information and reservations are available. The text “Atlas-blue.com” was divided into two color blocks: everything before the dot was blue, and everything after it was orange. Most of the letters were lowercase. The exception was the letter “A,” which looked different due to the lack of a center horizontal line. The same symbol, consisting of two diagonals but white in color, was located in the upper left corner inside the orange circle.
The logo design turned out to be simple but effective. The contrasting blue and orange colors are eye-catching, making it easy to remember. The unique letter “A” also gives the logo a twist, making it stand out from the plain text. The white symbol in an orange circle is a minimalistic version of the logo, suitable for small displays or icons.
