A new configuration of brand presence is taking shape in Formula 1. Audi and Revolut are joining forces under the name Audi Revolut F1 Team, building a team with a shared identity and a coordinated public model. The name and mark were announced via a press release, with a full presentation scheduled for January 20, 2026, in Berlin. There, the project will be shown in its entirety without fragmented announcements.
The partnership’s format goes beyond traditional title sponsorship. Revolut is integrated into the team’s operations and is responsible for financial infrastructure. Team settlements are processed through Revolut Business, and Revolut Pay has become the primary payment method for the official merchandise store. The partnership is built around digital services and continuous audience engagement, shaping a new model of fan engagement beyond race weekends.
The Berlin event will mark the first public showing of the Audi Revolut F1 livery for the 2026 season. The presentation format is designed for a sense of presence and emotional involvement. In November, the Audi R26 concept was revealed, and the January launch will establish the final exterior of the car that the team will take to the grid for its debut season.
Changes in corporate structure accompany the creation of the new team. Sauber Motorsport AG has officially been renamed Audi Motorsport AG. The engineering center in Bicester, United Kingdom, has been renamed Audi Motorsport Technology Centre UK. The names Sauber Holding AG and Sauber Technologies AG are retained to emphasize continuity and a connection to the project’s Swiss past.
The open portion of the presentation will take place the day after a closed showing for specialized media. Organizers expect broad international attention and view Audi Revolut F1 Team as an independent cultural and sporting project rather than another brand move within the motorsport landscape.