The Berrylook logo conveys freshness, style, and affordability, demonstrating the brand’s commitment to providing fashionable clothing and accessories for modern shoppers. The emblem’s design emphasizes simplicity and elegance, supporting the idea of accessible fashion for everyone. The brand aims to offer a variety of stylish and up-to-date clothing that helps customers express their individuality and feel confident.
Berrylook: Brand overview
Founded in 2017 and headquartered in Hong Kong, China, Berrylook entered the digital market as a provider of women’s fashion. Just a year after its founding, the company expanded its horizons by offering apparel as well as shoes, bags, décor and other accessories.
By 2019, realizing the need for efficient delivery of goods to Asia, the company opened a distribution center in Hong Kong. The following year marked its entry into the international arena: specialized platforms were developed for American and European consumers, providing delivery of products directly from regional warehouses.
The year 2021 was a landmark year for Berrylook. With an influx of tactical investments, the company successfully raised $15 million in Series A funding, a significant boost to its international expansion goals. In parallel, the company expanded its digital presence by engaging with audiences on platforms such as Instagram, Facebook, and YouTube. In addition, the company utilized collaborations with influencers to strengthen the resonance of its brand.
In 2022, the company proudly announced its services to more than 5 million consumers worldwide. An expanded network of more than a thousand brand affiliates delivered products to more than a hundred countries. As Berrylook enters 2023, the company remains steadfast in its plans. Its commitment to offering modern and budget-friendly fashion to young women is evident. By emphasizing leveraging the power of social commerce, the company has set its sights on further expanding into new markets.
Meaning and History
What is Berrylook?
Since its founding in 2017, BerryLook has been operating as a respected global online retailer offering a wide range of fashion apparel such as dresses, tops, swimwear, and swimwear. The company strives to provide affordable and quality fashion trends to customers around the world. With a wide range of products covering the latest styles, you are sure to find the perfect piece to showcase your style.
2017 – today
The Berrylook logo is designed in a light, elegant style that resembles a handwritten signature. The thick font with looping glyphs gives the visual identity of the online store, which specializes in fashionable women’s clothing, shoes, and accessories, an incredible charm. This visual mark looks like a quick scrawl in the margins of a notebook—something like a reminder to make a purchase. The line is set diagonally, adding a distinctive “twist.” All the letters are uppercase, sans-serif, and rendered in a dark blue color.
The emblem evokes the spontaneity of a fashion lover’s journal entry. The dark blue color makes it stylish while maintaining a relaxed vibe. It’s the logo you might doodle while dreaming about your next shopping spree. It combines elegance and accessibility—qualities that have been key to the brand’s successful market presence.