The Berrylook logo conveys freshness, style, and affordability, demonstrating the brand’s commitment to providing fashionable clothing and accessories for modern shoppers. The emblem’s design emphasizes simplicity and elegance, supporting the idea of accessible fashion for everyone. The brand aims to offer a variety of stylish and up-to-date clothing that helps customers express their individuality and feel confident.
Berrylook: Brand overview
Founded in 2017 and headquartered in Hong Kong, China, Berrylook entered the digital market as a provider of women’s fashion. A year after its founding, the company expanded its offerings to include apparel, shoes, bags, décor, and other accessories.
By 2019, recognizing the need for efficient delivery to Asia, the company opened a distribution center in Hong Kong. The following year marked its entry into the international arena: specialized platforms were developed for American and European consumers, delivering products directly from regional warehouses.
The year 2021 was a landmark year for Berrylook. With an influx of tactical investments, the company successfully raised $15 million in Series A funding, a significant boost to its international expansion goals. In parallel, the company expanded its digital presence by engaging with audiences on platforms such as Instagram, Facebook, and YouTube. In addition, the company collaborated with influencers to strengthen its brand resonance.
In 2022, the company proudly announced its services to more than 5 million consumers worldwide. An expanded network of over 1,000 brand affiliates delivered products to over 100 countries. As Berrylook enters 2023, the company remains steadfast in its plans. Its commitment to offering modern and budget-friendly fashion to young women is evident. By emphasizing leveraging the power of social commerce, the company has set its sights on further expanding into new markets.
Meaning and History
What is Berrylook?
Since its founding in 2017, BerryLook has operated as a respected global online retailer, offering a wide range of fashion apparel, including dresses, tops, and swimwear. The company strives to provide affordable, high-quality fashion trends to customers around the world. With a wide range of products covering the latest styles, you are sure to find the perfect piece to showcase your style.
2017 – today
The Berrylook logo resembles a handwritten inscription, giving it a unique, individual feel. Each letter appears crafted with care: smooth lines and gentle transitions between characters create a sense of lightness and naturalness. The font is large and slightly bold, but not overwhelming, making it look modern and stylish and reflecting the brand’s essence.
The text is slightly slanted, adding a sense of dynamism and movement. The letters’ curves emphasize elegance and femininity, aligning with the store’s focus on a female audience.
The font color is dark blue, a shade associated with reliability and calmness. It is expressive enough to stand out yet not overly bold, giving the logo an elegant, refined appearance.
The brand name itself deserves attention. “Berry” evokes associations with something vibrant, fresh, and delightful, while “look” refers to style and appearance. Together, they convey the brand’s concept: “Berrylook is about freshness, beauty, and creating fashionable looks.”
The emblem is minimalist, free of unnecessary details. It looks harmonious and leaves the audience with the impression of a brand that offers stylish, affordable, and high-quality clothing.


