BlaBlaCar Logo

BlaBlaCar Logo
BlaBlaCar Logo PNG

BlaBlaCar is a private online platform for finding travel companions. It connects potential passengers with drivers who take a specific route and compensate them for the cost of the trip – sharing it proportionally among all participants. For this purpose, the service has a website and mobile applications. It does not have its fleet of vehicles, as it is a broker with a booking fee of 18-21%. The service operates in 22 countries, mostly in Europe and Latin America. Its headquarters is located in the capital of France – in the city of Paris. The site’s founder is Frédéric Mazzella, along with Francis Nappez and Nicolas Brusson. The time of its appearance is 2006.

Meaning and History

Billa Logo History
Evolution of the Billa Logo

What is BlaBlaCar?

BlaBlaCar is a popular online platform and app for long-distance ridesharing. It connects 60 million drivers in 22 countries and helps select people going in the same direction to offset the cost of travel. The payment is split for each person on the trip. Group members also indicate their level of chatter so that fellow travelers feel as comfortable as possible on the road. The service was launched in 2006. Its founder is Frédéric Mazzella. The location of the head office in Paris (France).

Vincent Caron, a Frenchman, first bought the domain name Covoiturage.fr and then opened a company with the same name. This happened in 2004. In 2006, he sold the Internet site to Frédéric Mazzella, who created the company Comuto on its basis. It owned a vehicle depot.

Two years later, the transportation service launched another Internet service related to social aspects. It was possible to find recommendations, biographies, reviews, and profiles from it. Covoiturage.fr was both a travel site, a recommendation web resource, and a community platform. And by the end of 2008, it became the number one source for car sharing in France.

The service became more pervasive year by year and gradually expanded to cover more European countries. In 2012 BlaBlaCar started a booking service: potential passengers pay for their trips online, and the web platform transfers a part of the fare to drivers. This business model is a way to motivate transport owners to cooperate. Now the group has 100 million members.

The service gets its name from a rating scale that characterizes a ride with a particular driver by the level of chattiness. One “Bla” is for the not talkative, “BlaBla” is for people of average talkativeness, and for those who like to talk, “BlaBlaBla” characterizes the most talkative – those who are not able to be quiet at all. And “Car,” appropriately, refers to the car. Since its inception, the site has had two logos. Their history dates back to the original name of the ride-sharing service.

2013 – 2018

BlaBlaCar Logo 2013

The corporate logo, introduced at the beginning of the BlaBlaCar service’s career, contained only its name. It was divided into three parts: the first fragment was green, the second was blue, and the third was red with a touch of fuchsia. The constituent elements were separate; that is, they were not connected. The first two words were arranged diagonally at the same angle, and the third stood horizontally. The logo contained nothing else – it was as concise as possible, without unique details and unnecessary accents. The text was in bold: wide letters without serifs. The main emphasis was finding people who wanted to have fun on a trip and chatting with fellow travelers.

2018 – today

BlaBlaCar Logo

After the 2018 redesign, the BlaBlaCar logo has completely changed its style. It has become sterner, more confident, and more modern. The lettering is now in a straightforward font and without a large gap between its components. All three parts are merged, but each word starts with a capital letter. The characters are bold, neat, and colored in navy blue with a touch of green.

On the left side is the trademark of the online service – two lowercase “b,” which are slightly overlapping. Their connection is so slight that the letters look like two commas in the form of opening quotation marks. One of them is dark blue, repeating the color of the inscription, and the other is blue. And the overlapping place is colored light green. Such a delicate connection reflects the key goal of the transport broker – to find wordy fellow travelers with whom it would be interesting to travel. The classic expression “blah-blah” alludes to this. The unusual acronym also illustrates the relationship that arises during the trip between the driver and passenger. It also refers to the car seats.

Font and Colors of the Emblem

BlaBlaCar Emblem

In the early years, the logo for the BlaBlaCar online platform was fun and unserious. But later, when the service proved itself as a practical and in-demand service, the owners switched to a stern design. They removed the fun effect by connecting all three parts of the name, correcting the slant, and aligning the word horizontally. They also tweaked the color palette to match the new logo style. The Koto agency handled the development of the mature version of the visual identity.

The first version of the logo uses a Tahoma Bold font. In the second version, we preferred neutral stylistics with clear geometric lines. This is a font created by Grilli Type, custom-made. It is an adaptation of GT Eesti.

BlaBlaCar Symbol

The corporate palette is varied: the debut emblem is dominated by bright colors (green, red, blue), in the modern emblem – restrained tones (dark blue with green). They emphasize the company’s friendliness and professionalism.