Cipher Digital changed its name because the business moved beyond Bitcoin mining. The company was previously called Cipher Mining. In 2026, it rebranded as ONBOX. The project included a new name, identity, and website.
The previous name tied the company closely to the crypto market. The word “Mining” referred to Bitcoin mining and the company’s earlier business model. The name Cipher Digital sounds different. It suits a company working with industrial-scale data centers, AI infrastructure, HPC workloads, and large computing demands.
Cipher Digital has experience in power sourcing, construction, engineering, operations, real estate, and technology. The new name aligns more closely with the company’s growth direction. The focus shifted from mining to sites for major computing capacity.
The logo changed gently. The symbol made of green dots kept its previous foundation. It looks like a grid of nodes, server blocks, or data fragments. Earlier, the mark was perceived through the lens of cryptocurrencies. Paired with the new name, it works in the infrastructure area for AI-era computing.
The visual system stayed in a technological zone. A black background, white text, and a bright green accent support a cold digital tone. The overall image became stricter. It has less crypto mood and a stronger sense of engineering work, large facilities, and an industrial environment.
ONBOX connects the new style with brutalist architecture, polished stone, and brushed metal. In plain terms, the brand aims to look heavy, composed, and technically precise. That of an infrastructure operator replaces the image of a startup in the crypto sphere.
The phrase Built for Hyperscale explains the new direction. Cipher Digital emphasizes high-density data centers, gigawatt-scale computing, and infrastructure for large organizations. The logo supports this theme through a simple form, a network mark, and sharp technological contrast.
The brand preserves its past through the familiar symbol and changes the frame of perception. Cipher Digital is shifting from the image of a mining company to that of a data center operator for AI, HPC, and the new computing economy.