Clarify Health, a leader in healthcare analytics, has unveiled a new logo and brand identity as part of its rebranding effort. Created in collaboration with Practice, this refreshed look reflects the company’s growth since its start in 2015 and highlights its mission to transform healthcare through data-driven insights. This rebrand goes beyond the logo, touching everything from the website and content to the overall visual style, creating a cohesive, modern identity that aligns with the company’s goal of improving healthcare outcomes and streamlining operations.
One of the biggest changes is the move from an icon-based logo to a clean, text-only design. The old logo featured an abstract blue figure—like a person with outstretched arms—meant to symbolize growth, care, and connection in the healthcare space. The italicized font added a sense of motion, reinforcing the idea of progress and support for healthcare providers and patients.
The new logo takes a more minimalist approach. It focuses entirely on the company’s name, with no additional graphics. The typography is clean, geometric, and sans-serif, which gives off a sharp, professional feel. A subtle but standout detail is the raised dot above the “i.” It’s a small touch but adds a visual accent that hints at upward movement and forward-thinking innovation—perfect for an organization centered on progress.
The bright blue, commonly used in healthcare to evoke trust and reliability, has been replaced with a bold black. This change adds a sense of authority and timelessness, reflecting the company’s identity as a serious, data-driven enterprise. The monochrome palette makes the branding more versatile, adapting easily across digital platforms and print materials.
Typography plays a central role in the new identity. The sharp, geometric shapes of the letters reflect the analytical focus, symbolizing a structured, data-driven approach to healthcare analytics. The font’s clean lines and balanced proportions project stability and confidence—both critical traits in the complex, high-stakes world of healthcare.
While the old logo’s figurative icon emphasized human-centered care, the new design highlights technological and analytical strengths. With the symbol removed, the brand name came to the forefront, highlighting the company’s role in delivering clear and actionable ideas.
This new identity aligns with the expanding product offerings and the broader role in helping healthcare providers, payers, health tech companies, and life sciences organizations unlock value. The stripped-down design reflects the commitment to making complex healthcare decisions more transparent and easier to understand.
