Colorations the Art of Learning Logo PNG
The Colorations Art of Learning logo conveys learning through creativity, making art a way to unleash children’s potential. The resource helps teachers and parents create conditions for developing creativity and freedom of expression.
Excelligence Learning Corporation launched Colorations in 1985 in Monterey, California. From the beginning, the label focused on art materials for preschools, elementary classrooms, childcare centers, and families with children aged 1 to 12. Paints, brushes, drawing sets, and other creative supplies formed the core range. At the same time, Excelligence reached educators across the United States through direct-mail catalogs.
During the following decades, Colorations developed alongside competitors such as Lakeshore Learning Materials and School Specialty. Its position remained tied to process-based art, where children explored color, texture, and materials without working toward one fixed result. Excelligence later presented this idea through “The Painting of Learning.” Colorations became one of the corporation’s main proprietary brands alongside BioColor and Excellerations.
A major ownership change came in December 2014, when Brentwood Associates acquired a controlling stake in Excelligence. Expansion followed through the purchases of Really Good Stuff and Children’s Factory in 2016, Frog Street Press in 2017, and LifeCubby in 2018. A distribution center of over 60,000 square feet opened in Olathe, Kansas, supporting national order processing.
In August 2022, Anupam Martins became CEO and joined the board. Before Excelligence, he spent about 20 years at Procter & Gamble in marketing and management across Asia, Europe, and North America, including work with Vicks and Pampers.
Meaning and History
What is Colorations the Art of Learning?
This educational company creates art materials and kits for children’s creativity. The assortment includes paints, pencils, brushes, and other tools that help children develop artistic skills. All products are designed with comfort and safety in mind, so the creative process brings joy and inspires new ideas.
2018 – today
The Colorations logo, the art of learning, conveys a sense of fun, vibrant colors, and creativity. The name fits perfectly and represents the brand’s purpose: producing a wide range of arts and crafts supplies for kids, including paints, crayons, markers, clay, and plenty more, so children can imagine, draw, and sculpt as much as they want.
The emblem looks like a splash of multicolored paint, as if a child took a brush and started playing with colors, smearing them across the paper. The background is a mix of yellow, green, blue, red, orange, and purple, creating a lively and energetic blend of colors. The background resembles watercolor or liquid paint, with colors smoothly blending, as if the fresh painting hasn’t dried yet, and the colors are still flowing together.
On top of this background is the name COLORATIONS. It is written in large, puffy letters that appear soft and airy, almost like gummy candy. The white text with a purple outline stands out against the bright background, and the letters are slightly uneven, bouncing up and down, creating a playful, fun, and carefree vibe.
To the right of the main design is the slogan, “The Art of Learning.” The font is thin, even, and neat, but without strict lines or serifs. The slogan’s color is a calm purple, not as bright as the main part, which lends credibility and suggests that the brand cares about children’s educational development.
Colorations are aimed at parents, teachers, and schools where the quality and safety of art supplies matter. The logo reflects its audience; kids will love it because it looks bright, fun, cheerful, and child-friendly. Adults will recognize that these materials help children grow creatively and freely while being safe and well-made. The visual identity is warm and lighthearted, carrying the spirit of a children’s celebration. Just looking at it makes you want to start painting.