Colorations the Art of Learning Logo PNG
The Colorations, the Art of Learning logo, conveys learning through creativity, where art becomes a way to unleash children’s potential. The resource helps teachers and parents create conditions for developing creativity and freedom of expression.
Colorations the Art of Learning: Brand overview
Excelligence Learning Corporation was founded in 1985 in Monterey, California, introducing the Colorations trademark to provide high-quality educational products for homes, preschools, elementary schools, and childcare programs. From the start, the organization aimed to enhance learning experiences by offering creative and effective resources for children aged one to twelve. Later, after being acquired by Brentwood Associates, the brand expanded its product offerings and grew significantly in the education market. The Colorations brand introduced “The Painting of Learning™,” promoting process painting to support children’s cognitive and multisensory development. In 2022, the company welcomed Anulam Martins as CEO, who brought valuable leadership experience from Procter & Gamble, strengthening its position in the industry. Continuing to innovate, Colorations remains dedicated to providing engaging educational tools that inspire artistic expression and developmental growth among children.
Meaning and History
What is Colorations the Art of Learning?
This educational company creates art materials and kits for children’s creativity. The assortment includes paints, pencils, brushes, and other tools that help children develop artistic skills. All products are designed with comfort and safety in mind, so the creative process brings joy and inspires new ideas.
2018 – today
The Colorations, the art of learning logo, conveys a sense of fun, vibrant colors, and creativity. The name fits perfectly and represents the brand’s purpose—producing all kinds of art and craft supplies for kids, including paints, crayons, markers, clay, and plenty more for children to imagine, draw, and sculpt as much as they want.
The emblem looks like a splash of multicolored paint, as if a child took a brush and started playing with colors, smearing them across the paper. The background is a mix of yellow, green, blue, red, orange, and purple, creating a lively and energetic blend of colors. The background resembles watercolor or liquid paint, with colors smoothly blending, as if the fresh painting hasn’t dried yet and the colors are still flowing together.
On top of this background is the name—COLORATIONS. It is written in large, puffy letters that appear soft and airy, almost like gummy candy. The white text with a purple outline stands out against the bright background, and the letters are slightly uneven, bouncing up and down, creating a playful, fun, and carefree vibe.
To the right of the main design is the slogan, “The Art of Learning.” The font is thin, even, and neat but without strict lines or serifs. The slogan’s color is a calm purple, not as bright as the main part, adding a sense of credibility and hinting that the brand cares about children’s educational development.
Colorations are aimed at parents, teachers, and schools where the quality and safety of art supplies matter. The logo reflects its audience—kids will love it because it looks bright, fun, cheerful, and child-friendly. Adults will recognize that these materials help children grow creatively and freely while being safe and well-made. The visual identity is warm and lighthearted and carries the spirit of a children’s celebration—just looking at it makes you want to start painting.