Eicher Logo PNG
Eicher Motors’ logo exudes speed, like a horse galloping forward. The emblem conveys a sense of wind, untamed spirit, and leadership qualities. The company offers only the best products and is keenly attuned to customer demand.
Eicher: Brand overview
Established in 1948 by Vikram Lal, Eicher Motors began its journey in New Delhi, India, primarily as a tractor-manufacturing entity. Throughout the 1950s and 1960s, the company focused on obtaining licenses for and producing foreign tractor brands, such as Hanomag and Fahr, aiming to cater to the Indian market.
The 1970s saw Eicher evolve from manufacturing foreign designs to pioneering its indigenous tractors and light commercial vehicles. This decade marked the advent of the Eicher brand of tractors and smaller commercial vehicles, consolidating Eicher Motors’ footprint in the Indian automotive industry.
Eicher Motors took a significant strategic turn in the 1980s, engaging in a joint venture with the Enfield Cycle Company, a British motorcycle manufacturing firm. This partnership resulted in the inception of the Royal Enfield brand in India, heralding a new era for the company.
As Eicher Motors navigated through the 1990s and early 2000s, it honed its focus on the Royal Enfield motorcycles, progressively phasing out its commercial vehicles and tractors. Royal Enfield established itself as a preferred middleweight motorcycle brand in India and on a global scale. Models such as the Bullet, Classic, and Thunderbird garnered considerable success.
Eicher Motors’ expansion continued into the 21st century. In 2008, it acquired the esteemed British motorcycle producer VM Motori, followed by a majority stake acquisition in the famed Italian motorcycle manufacturer Ducati in 2018.
Today, Eicher Motors owns Royal Enfield, Ducati, and Eicher-branded trucks and buses. With its diverse portfolio, Eicher Motors is a key player in the Indian automobile sector and has a considerable global footprint.
Meaning and History
What is Eicher?
It is an Indian multinational company known for its involvement in the automobile, commercial vehicle, and tractor industries. A key company division produces a range of trucks and buses through its joint venture with Volvo, VE Commercial Vehicles (VECV). The company manufactures tractors under the Eicher Tractors brand for agriculture and owns the iconic Royal Enfield motorcycle brand.
1948 – today
The emblem of Eicher Motors showcases the ongoing development and innovation that define this manufacturer throughout its long history. The company consistently explored new paths and opportunities to expand its product line. Each decade, the brand introduced new products, gradually increasing its range. Eicher Motors’ assembly lines produced tractors, cars, and motorcycles, displaying a broad spectrum of capabilities and high craftsmanship.
The emblem features a horse galloping against a red sun, emphasizing the company’s focus on motorcycles, a fast and popular mode of transportation in India. This horse represents the drive for speed and efficiency, reflecting the company’s main emphasis on motorcycle production.
White elements on the emblem represent new models and developments that the company continuously introduced to meet market demands and consumer expectations. Every new product resulted from thorough research and a pursuit of excellence.
Large red letters spelling the company’s name highlight its confidence and success. This color symbolizes passion, energy, and high levels of achievement the brand has reached over the years. Eicher Motors has become synonymous with quality and reliability, earning trust and recognition in the market.
