Floryday Logo PNG
Floryday: Brand overview
In 2015, Floryday, an online fashion hub designed to redefine affordable fashion for women around the world, launched in Hong Kong. Initially, the brand offered women’s clothing, shoes, bags, and other accessories sourced directly from Chinese artisans and factories.
As the popularity of the brand grew, so did its assortment. After a few years, the range expanded to include plus-size clothing, men’s and children’s clothing, and home goods. In addition to expanding the range, Floryday has optimized logistics, creating a worldwide distribution system that ensures cost-effective shipments around the world.
Understanding the nuances of global markets, Floryday has diversified its online presence by creating sites customized for different regions and strengthened customer support by offering services in multiple languages. This is in line with the company’s commitment to providing an unrivaled shopping experience for its customers around the world.
In a market characterized by rapidly changing trends, Floryday has kept up with them. They have frequently updated their collections to ensure that customers always have the latest innovations at their fingertips. Improvements in logistics have further shortened delivery times, ensuring that customers receive their orders with unprecedented speed.
Embracing the digital age, Floryday has partnered with celebrities and social media stars to increase brand awareness. Today, the company has a presence in over 200 countries and a catalog of 200,000 unique products. At its core, Floryday continues to champion the idea of providing fashionable clothing at attractive prices to enthusiasts around the world.
Meaning and History
What is Floryday?
Founded in Hong Kong in 2015, Floryday is a global e-commerce platform that is changing the world of fashion by offering a wide range of stylish clothing and accessories at unprecedented prices, making fashion accessible to all style enthusiasts. Floryday offers everything from casual outfits to formal ensembles, from eye-catching accessories to understated accessories.
2015 – today
The logo of Floryday, an online store of clothes, shoes, and jewelry, is characterized by simplicity and creativity at the same time. There are only two elements in it: a flower and a name. The petals are soft red in color, drop-shaped, and directed in four directions. The text is in dark gray capital font. The letters are thin and graceful, with diagonal cuts at the ends, which makes them stand out from the rest. Some of them, particularly “A” and “R,” seem to stand on tiptoe. In the case of the letter “Y,” the slices are on top. The font has no serifs; it is both rounded and angular. The text is centered in relation to the adjacent character.
The flower resembles a compass, directing the eye in different directions. The drop-shaped petals give the impression that the flower is in motion, like a spinning wheel. The unique cutouts on the letters “A” and “R” are like little highlights that catch the eye and make it easier to remember the name. The dark gray text color is not as flashy as black but still serious and classy.
Floryday color codes
| Coral Pink | Hex color: | #ff8e84 |
|---|---|---|
| RGB: | 255 142 132 | |
| CMYK: | 0 44 48 0 | |
| Pantone: | PMS 170 C |
| Davy’s Gray | Hex color: | #4f504e |
|---|---|---|
| RGB: | 79 80 78 | |
| CMYK: | 1 0 2 69 | |
| Pantone: | PMS 418 C |
