FootShop Logo PNG
The FootShop logo embodies modernity, style, and youth culture, reflecting the brand’s commitment to offering fashionable and unique footwear for people who value individuality. The emblem’s design emphasizes the company’s dedication to current trends and quality products. The brand aims to become a leading distributor of exclusive, stylish footwear that helps customers express their unique style.
FootShop: Brand overview
In 2012, FootShop, founded by Peter Hajduček, was born in the heart of Prague, Czech Republic. As a young boy, Peter found himself deeply immersed in the world of skateboarding, the rhythms of hip-hop, and the appeal of sneakers by 2008. Petr moved to Prague, where he combined his university studies with a job in internet marketing. This is where the FootShop project began to take shape, combining Petr’s love of streetwear, urban lifestyle, and footwear.
FootShop initially opened as a niche online store representing popular brands such as Nike, Adidas, and Vans. But over time, especially between 2013 and 2015, brand recognition grew dramatically, and it became the main sneaker hub in the Czech Republic.
2016 marked a new round of development for FootShop: with the opening of its first store in Prague, the company went from a purely online store to a brick-and-mortar store. This was just the beginning, and in the following years, FootShop’s physical presence spread throughout the Czech Republic and neighboring Slovakia.
In parallel, the company’s digital presence expanded as well. In an effort to reach a wider European audience, the company created localized websites for countries such as Poland, Austria, and Germany. In 2023, FootShop is proud to present an extensive collection of over 2,000 sneaker and streetwear brands to fans around the world. Highlights of FootShop’s journey include the online store debut in 2012, the opening of the first store in 2016, and expansion into various European territories.
Meaning and History
What is FootShop?
Founded in Prague in 2012, Footshop brings together cultures, subcultures, and streetwear enthusiasts around the world. It offers them a unique space to explore and interact with the latest urban fashion trends through its online platform and physical stores. Overcoming the geographical differences that characterize street fashion, Footshop has become a place where people from all walks of life can connect and learn about the latest urban fashion trends.
2012 – 2020
2020 – today
The Footshop logo, for an online store specializing in street and sportswear, stands out with its uniqueness and boldness. Its design leaves no room for traditional forms—it deliberately breaks conventions, emphasizing chaos and dynamism, perfectly aligning with the spirit of the times and the brand’s target audience.
The logo’s foundation is text rendered in a strict and precise font. All letters are uppercase and even and appear as if they were carved from a solid block, giving the emblem a sense of solidity and confidence. However, the strict lines of the letters contrast with a sharp, jagged line that cuts across the text. This line creates the impression that someone spontaneously took a pencil and slashed through the name, disrupting its integrity. It’s as if a child was given a pencil and clumsily scribbled on it. But in reality, this chaos grabs attention and makes one ponder the brand’s meaning.
The black line winding across the name resembles lightning or graffiti, symbolizing the freedom of expression and the spirit of street culture, where rigid frameworks and restrictions are out of place. The spacing between the letters creates space and rhythm, enhancing the brand’s perception as dynamic and modern.
This visual sign was created at a time marked by the youth’s desire for self-expression, rejection of standards, and drive to be different. The company captured this trend and embodied it in its logo, making it recognizable and reflective of its concept.
