FootShop Logo

Footshop LogoFootShop Logo PNG

FootShop: Brand overview

In 2012, FootShop, founded by Peter Hajduček, was born in the heart of Prague, Czech Republic. As a young boy, Peter found himself deeply immersed in the world of skateboarding, the rhythms of hip-hop, and the appeal of sneakers by 2008. Petr moved to Prague, where he combined his university studies with a job in internet marketing. This is where the FootShop project began to take shape, combining Petr’s love of streetwear, urban lifestyle, and footwear.

FootShop initially opened as a niche online store representing popular brands such as Nike, Adidas, and Vans. But over time, especially between 2013 and 2015, brand recognition grew dramatically, and it became the main sneaker hub in the Czech Republic.

2016 marked a new round of development for FootShop: with the opening of its first store in Prague, the company went from a purely online store to a brick-and-mortar store. This was just the beginning, and in the following years, FootShop’s physical presence spread throughout the Czech Republic and neighboring Slovakia.

In parallel, the company’s digital presence expanded as well. In an effort to reach a wider European audience, the company created localized websites for countries such as Poland, Austria, and Germany. In 2023, FootShop is proud to present an extensive collection of over 2,000 sneaker and streetwear brands to fans around the world. Highlights of FootShop’s journey include the online store debut in 2012, the opening of the first store in 2016, and expansion into various European territories.

Meaning and History

FootShop Logo History

What is FootShop?

Founded in Prague in 2012, Footshop brings together cultures, subcultures, and streetwear enthusiasts around the world. It offers them a unique space to explore and interact with the latest urban fashion trends through its online platform and physical stores. Overcoming the geographical differences that characterize street fashion, Footshop has become a place where people from all walks of life can connect and learn about the latest urban fashion trends.

2012 – 2020

Footshop Logo 2012

2020 – today

Footshop Logo

The logo of the online street and sportswear store is unconventional. It breaks the traditional forms of design and crosses out the typical graphic examples. Firstly, it is textual, and secondly, it is chaotic. The chaos manifests itself in a jagged line with a complex shape. This line overlaps the brand name as if to cross it out, but it actually draws more attention. The text uses a strict uppercase font. The letters are smooth, even, chiseled, and spaced far apart.

The jagged line above the brand name is like a flash of lightning. It is shocking and makes you look twice. The space between the letters is like a pause, making you think about each letter and the brand itself. The strict font gives the feeling that this is a business, that clothes should be taken seriously, even if they are meant for fun, such as sports or hanging out.

FootShop color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C