Halo Top Logo PNG
The Halo Top logo reflects the concept of a low-calorie, innovative dessert. Modern style emphasizes the brand’s focus on healthy eating and the lightness of its products.
Halo Top began in 2011, when lawyer Justin Woolverton started developing lower-calorie ice cream in his home kitchen. Traditional ice cream contained too much sugar and fat for his diet, while existing alternatives lacked flavor. He replaced much of the sugar with stevia and erythritol, cut the fat, and increased the protein. Repeated experiments focused on preserving flavor and texture despite the altered formula.
In 2012, Woolverton and his friend Douglas Bouton formed Eden Creamery. After discovering that another producer had already registered Eden, they renamed the product Halo Top. The name and halo symbol presented the dessert as a lighter alternative to conventional ice cream. Early sales came mainly from small health-food stores, while major retailers remained cautious.
Interest rose sharply in 2016 after a fitness blogger documented several days of eating only Halo Top. The story spread through social media and brought the brand national attention. Revenue increased from $230,000 to $100 million within three years. Halo Top entered major retail chains and temporarily surpassed Häagen-Dazs and Ben & Jerry’s in US pint sales.
Wells Enterprises acquired Halo Top in 2019, adding it to a frozen-dessert portfolio that included Blue Bunny. Under the new owner, distribution expanded, and the range gained additional flavors and formats. In December 2022, Italian confectionery group Ferrero purchased Wells Enterprises, bringing Halo Top into its global portfolio.
Meaning and History
What is Halo Top?
It is an American ice cream brand marketed as a low-calorie treat. By replacing sugar with natural sweeteners and adding protein, it contains far fewer calories than traditional ice cream. Low-calorie counts are prominently displayed on packaging. The dense, airy texture allows customers to enjoy flavor without overeating. It has become popular among health-conscious young people.
2011 – today
Halo Top Creamery, founded in 2011 by former attorney Justin Woolverton, introduced its first product in the summer of 2012 and established its initial visual identity. This was when the brand debuted its symbol, an ice cream scoop with a stylized letter “H” inside, topped by a horizontal stroke representing a halo.
The logo design features a simple yet recognizable shape: the ice cream is depicted with a smooth silhouette, soft, wavy contours, and rounded curves that form a droplet-like composition. The shape evokes associations with an ice cream scoop and with a playful ghost-like figure, adding an element of lightness and approachability to the brand’s visual image.
The color palette is rendered in a golden honey tone with white accents. The choice of gold symbolizes the “halo” and reinforces the product’s positioning as a low-calorie option suitable for regular consumption without compromising health. A white sans-serif letter “H” is placed at the center of the image and topped with a horizontal stroke, enhancing the visual of an angelic halo.
The typographic portion of the logo utilizes the Proxima Nova typeface, a geometric, modern font characterized by clean lines and balanced letter widths. For additional elements and supporting corporate typography, the classic Sabon font is used, adding refinement and elegance to the brand’s communications.
The brand’s initial packaging was highly informational, featuring numerous details about calories and protein. By 2015, however, a significant transformation had taken place. Instead of an abundance of small information, a single large number indicating the total calories in the container became the dominant element of the packaging design. This concise approach was a decisive factor in the brand’s commercial success, propelling Halo Top to the top of U.S. pint ice cream sales in 2016 and 2017.
The current logo has remained unchanged since its creation, serving as a key element of Halo Top’s image as the first ice cream intended for everyday enjoyment without guilt.
