HBO Max Logo

HBO Max LogoHBO Max Logo PNG

The elements of the emblem show that the focus of the cinema is a variety of film genres. The HBO Max logo promises an exciting adventure for those who decide to spend time with the service. The sign hides maximum impressions and an impressive volume of TV shows.

HBO Max: Brand overview

Founded:May 27, 2020
Founder:Warner Bros. Discovery
New York City, New York, US
The HBO Max online movie theater features content from across the WarnerMedia empire. The catalog includes a complete list of HBO TV network series and movies and programs from DC Entertainment, Cartoon Network, New Line Cinema, Warner Bros. Pictures, and other brands that WarnerMedia owns. In addition, the streaming service shows original TV shows under its own Max Originals brand. It has the right to broadcast content from third-party film companies, including the BBC and Studio Ghibli.

Meaning and History

HBO Max Logo History

HBO Max was created in 2020, but the public learned about it a year earlier when WarnerMedia Corporation presented its new brand. The owners decided to use a familiar name for the streaming service. For reference, the television network HBO (Home Box Office) has been around since 1980, the Internet platform HBO Go since 2010, and HBO Now since 2015. So HBO Max joins them, becoming part of a large and cluttered system.

The prefix “Max” means the maximum amount of quality and exclusive content. In doing so, it hints at a competitive advantage over Disney+ and ESPN+ – in the sense that “max” is much more than just “plus.” In addition, the name of the service is consonant with the word “Cinemax” (another WarnerMedia trademark).

On the day of the presentation, the first version of the logo was unveiled. But it did not satisfy the brand owners, so Trollbäck+Company developed a new trademark for HBO Max. Both versions share the black word “HBO” with a big round dot inside the “O.” It’s a tribute to the HBO Original Programming emblem that originated back in the early 1980s.


HBO Max Logo 2019

WarnerMedia Corporation unveiled a preliminary logo for the streaming platform in mid-2019. At the top was the black abbreviation “HBO” in a rectangular frame with rounded corners. It was almost three times smaller than the word “max,” which occupied the second line. A gradient fill was used for the frame and “max” – shades of blue and purple. Purple was smoothly transformed into red at the ends of the elongated letter “x” (on the right side).

2020 – today

HBO Max Logo

The first logo did not catch on – already in October 2019, another version, created by the specialists of Trollbäck+Company, appeared in social networks. It also became the main logo for the service’s launch in 2020. This time both parts of the name are on the same level and are the same size. The abbreviation “HBO” retains its original design: bold dark lines, very narrow letter spaces, and a circle inside the “O.” The word “max,” on the other hand, looks new, though it remains in lower case. The developers cut off the rounded ends of the lines and reduced the stretched “x,” so now “max” is not perceived literally.

On the website of the New York-based agency Trollbäck+Company, it is said that the main task of the designers was to create a bright and recognizable corporate identity. At the same time, they were able to reflect the legacy of HBO Max by adding an element from the iconic HBO Original Programming logo.

HBO Max: Interesting Facts

HBO Max is a key streaming service that combines HBO’s rich catalog with a wide array of WarnerMedia titles, ranging from movies and series to original content.

  1. Launch: HBO Max started on May 27, 2020, offering a broad mix of content for various viewers right from the start.
  2. Wide-Ranging Library: Beyond HBO’s hits like “Game of Thrones” and “The Sopranos,” HBO Max added content from Warner Bros., DC, CNN, and more, making its library vast and diverse.
  3. Exclusive Content: The service introduced “Max Originals,” exclusive shows and specials made for HBO Max, including “Love Life,” “The Flight Attendant,” and a “Friends” reunion.
  4. Simultaneous Film Releases: In 2021, Warner Bros. released its new movies on HBO Max the same day they came out in theaters, a move driven by the pandemic, letting subscribers watch big films like “Dune” at home.
  5. Family-Friendly Options: HBO Max includes children’s programming from Cartoon Network and Looney Tunes, family movies, and parental controls.
  6. Going Global: After starting in the U.S., HBO Max began expanding to Latin America and Europe, planning to replace HBO’s other international streaming services.
  7. Specialized Hubs: The platform features “hubs” that organize content by brand or genre, such as DC and Studio Ghibli, making finding specific shows or movies easy.
  8. Reviving Favorites: HBO Max has revived or offered reunion specials for cult classics like “The Fresh Prince of Bel-Air” and new seasons for shows like “Doom Patrol.”
  9. User-Friendly Design: Its interface includes curated recommendations from HBO Max staff, providing a personal touch alongside algorithm-based suggestions.
  10. Strategic Partnerships: HBO Max has partnered with companies like BBC Studios to expand its library, adding “Doctor Who” and other BBC content.

HBO Max combines original programming, a comprehensive library of classics, and user-friendly features, quickly becoming a major player in the streaming world. Its innovative strategies for film releases and global expansion show a commitment to evolving entertainment distribution.

Font and Colors

HBO Max Emblem

After the refinement, the visual sign is now more proportionate. It consists only of the lettering. However, the “O” can be interpreted not as a letter but as a symbol with a hidden meaning. The large black circle in the center resembles a pupil, making the “O” remotely resemble an eye. There is a connection here with the main purpose of the streaming platform: streaming video content. It’s the eye of the attentive viewer who uses the streaming service to watch movies and shows.

Trollbäck+Company designers created a set of custom glyphs for the HBO Max logo. Sharp angles and large curves dominate the typography. The first half of the name is written in bold, sans serif capital letters – just like the abbreviation on the old HBO Original Programming logo. For the second half, lowercase letters are used to make the visual symbol friendly and well-proportioned.

HBO Max Symbol

The black word “HBO” is balanced by the blue-purple “max.” The colorful gradient reflects the wide range of content available in the streaming platform’s catalog. In a preliminary version of the logo (before the launch of HBO Max), there were plans to add a pink hue. But representatives of Trollbäck+Company decided to limit themselves to a more uniform gamut.

HBO Max color codes

Ruddy BlueHex color:#7ba7f2
RGB:123 167 242
CMYK:49 31 0 5
Pantone:PMS 279 C
Medium Slate BlueHex color:#7a6be2
RGB:122 107 226
CMYK:46 53 0 11
Pantone:PMS 2665 C
Blue VioletHex color:#941de8
RGB:148 29 232
CMYK:36 88 0 9
Pantone:PMS 2592 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C