Hulu Logo PNG
The Hulu logo promises that all new releases, popular TV shows, and top-grossing movies are available to watch on the platform. The emblem symbolizes continuous improvement and the adoption of new technologies, making the console as convenient as possible for content management.
Hulu emerged in 2007 as a response by NBCUniversal and News Corporation to the rise of YouTube, which Google acquired in 2006. The goal was to build a controlled online platform for professional TV content. A closed beta launched in October 2007, followed by a public release in March 2008.
In 2009, ABC joined the venture, linking Hulu to three major broadcasters. The service quickly became the second-most-popular video platform in the US after YouTube, offering recent TV episodes and films supported by advertising.
In 2010, Hulu introduced Hulu Plus, a $7.99 subscription tier with expanded access and mobile viewing, while keeping the free ad-supported model. That year, potential buyers such as Apple and Yahoo explored an acquisition, but no deal followed.
In 2011, Hulu signed a content agreement with Criterion Collection, adding classic and arthouse films. In 2012, it released its first original production, entering competition with Netflix.
A breakthrough came in 2017 with “The Handmaid’s Tale,” which won multiple Emmy Awards and established Hulu as a premium content producer. Ownership shifted after Disney acquired 21st Century Fox’s assets in 2018, increasing its stake. By 2023, Disney bought out Comcast and took full control.
In 2019, Hulu launched Hulu + Live TV, adding live channels and competing with cable providers. The same year, it ended the free tier for new users. By 2021, the platform had over 39 million subscribers and was offered as part of a bundle alongside Disney+ and ESPN+.
Meaning and History
The streaming service logo features green ‘Hulu’ lettering. Unlike other video streaming platforms, the designers felt this was enough to grab users’ attention and make the website recognizable.
The name “Hulu” was taken from an old Chinese proverb referring to a person who hoards jewelry. This word is translated as “pumpkin” because, in ancient times, pumpkins were used to make containers for storing jewelry.
What is Hulu?
Hulu is an American subscription-based streaming service. It features TV series and movies from studios such as FX Networks, Freeform, ABC, Disney Television Studios, Searchlight Pictures, and 20th Century Studios, as well as its own original programming. It was launched in 2007. The majority owner is The Walt Disney Company.
2007 – 2014
The first emblem appeared in the same year that the syndication service Hulu was created. It was simply lowercase letters. The color scheme featured several shades of green, arranged in a gradient from light at the top to dark at the bottom.
2014 – 2017
The logo was changed four years after the website was launched. The designers removed the gradient, making the title one color.
2017 – 2018
In the second half of 2016, Time Warner, now known as WarnerMedia, acquired a 10% stake in Hulu. She planned to broadcast live in 2017, so the video service did a small logo redesign. The graphic sign developers returned the gradient but chose a new palette, transitioning from turquoise to blue.
2018 – today
In 2018, a simple light-green lettered logo became part of Hulu’s visual identity. The gradient disappeared again, as it did in 2014-2017.
Font and Colors
The main element of a video streaming service’s identity is its name, so the designers focused on text design. Guided by the basic principles of typography, they made the lettering bright and memorable. Because the logo has no graphic element, all attention is focused on the word “Hulu.”
The logo consists of solid lowercase letters written in a sans-serif font. The typeface vaguely resembles the commercial Futura Md BT. Only the designers have significantly changed the bends “h” and “u”: in the current version, the printed characters have a strict geometric shape.
All versions of Hulu’s graphic characters use a similar palette. However, if they used pronounced shades of green at first, such as American Green (#3DBB3D), the preference now is for a lighter shade called Hulu Green (1CE783). The usual gradient is missing: it was only on two emblems used in 2007-2014 and 2017-2018.