The Jamalon logo embodies knowledge, accessibility, and cultural richness, reflecting the ambition to become a leader in selling books in Arabic and other languages. The design emphasizes a commitment to quality and diversity, offering readers a wide selection of books for different ages and interests. The company aims to spread knowledge and culture, making literature accessible to people worldwide.
Jamalon: Brand overview
Jamalon, known as the leading online bookselling platform in the Middle East, has its origins in Amman, Jordan. It was in October 2010 that Ala Alsallal, backed by influential investor Fadi Ghandour, breathed life into the endeavor. The company’s mission was clear: to provide a seamless acquisition channel for Arabic and English literature targeting the entire Middle East.
In a short time, the digital bookstore’s repertoire has grown to 3,000 works by Arabic and 27,000 by English publishers. Thanks to this rapid growth and commitment to excellence, Jamalon has become the largest online bookstore in the region within half a decade of its founding.
One of Jamalon’s major achievements in 2016 was the strong demand for Arabic literature, which accounted for 80% of total sales. The following year, the company celebrated another milestone with the delivery of its 12 millionth book in the Middle East.
For nearly a decade, from 2010 to 2019, Jamalon’s trajectory seemed upward as it steadily built its reputation as the leading online book resource in the Middle East. However, in May 2022, the world changed when it was unexpectedly revealed that Jamalon had decided to cease operations. Financial pressure from investors began in 2019 and was cited as the main reason. Now, visitors to the company’s digital space are greeted with a moving reflection on Jamalon’s 12-year reign in the world of Arabic online bookselling, marking the end of its glorious journey.
Meaning and History
What is Jamalon?
Jamalon is the leading online bookseller in the Middle East region, offering a wide selection of books in multiple languages, convenient browsing and purchasing, and fast and secure delivery from its headquarters in Amman, Jordan. Alsallal and Fadi Ghandour’s visionary vision has made Jamalon the leading online bookstore in the Middle East. Since its opening in October 2010, Jamalon has been committed to offering readers a wide selection of books in different languages.
2010 – today
The Jamalon logo is an intriguing combination of symbolism. At the top are three purple icons resembling open books and arrows pointing toward the online store’s name. This approach effectively highlights the company’s primary focus—book sales.
The text portion of the emblem, located below the icons, is designed in a professional yet soft style. The letters are colored black, without sharp angles, and with smooth lines, creating a sense of friendliness and accessibility. Using lowercase letters contributes to a warm, relaxed perception of the brand. The spacing between the letters is sufficiently wide, adding clarity and ease of reading to the visual mark.
The purple icons at the top of the emblem can be seen as a kind of “wink” from the company—they catch the eye, symbolizing open books ready to tell their stories. The logo works as a mini-story about books and journeys, conveying the feeling that the brand is where everyone can find something for themselves.