kfzteile24 Logo PNG
kfzteile24 logo exudes style and professionalism, painting a portrait of a reliable automotive parts supplier. The brand name dominates the emblem, written in a single, continuous line. Lowercase letters are deliberately used, indicative of the platform’s wide accessibility and unique domain. The text sports a dark blue hue, while an adjacent icon—a curved arrow pointing upwards and to the right—is in light blue.
The choice to spell out the company name in lowercase letters subtly communicates that the site is approachable and user-friendly. This typography often represents simplicity and ease, qualities the platform aims to offer its users. Lowercase text is also quicker to read, an advantage in a fast-paced online shopping environment.
The text’s dark blue color serves multiple functions. Dark blue often represents dependability and strength, reinforcing the platform’s image as a trustworthy source of automotive parts. The color is also a psychologically calming hue, providing a stable background against which users interact.
The adjacent light blue arrow serves a dual function. Its upward and rightward orientation signals progress and forward movement, capturing what the platform aims to offer—efficient and quick solutions for automotive parts needs. The light blue color of the arrow creates a visually appealing contrast with the dark blue text, catching the viewer’s attention while emphasizing the concept of clarity and ease of navigation.
The color blue is often linked to technology and modernity. Given that kfzteile24 is an online platform, the choice to stick with different shades of blue encapsulates its modern, tech-savvy business model.
The emblem does not complicate itself with intricate designs or multiple colors. Its simplicity aligns with the platform’s core values of delivering straightforward, reliable service. This no-nonsense approach leaves a lasting impression on customers and potential business partners seeking reliable, straightforward transactions.
Every design element of this emblem—from typography to color to the adjacent arrow—works in harmony to project an image of reliability, approachability, and technological efficiency. It is a silent yet potent communicator of the platform’s capabilities and aspirations. This logo stands as a visual testimony to the platform’s commitment to blending modern tech with tried-and-true customer service.
kfzteile24: Brand overview
| Founded: | 2001 |
| Founder: | Torsten Hainke, Matthias Kieper, René Steinert |
| Headquarters: | Berlin, Deutschland |
| Website: | www.kfzteile24.de |
Established in Berlin in 2001 by Torsten Hainke, Matthias Kieper, and René Steinert, kfzteile24 began its journey as a seller on eBay, dealing primarily in car parts and related accessories. Within a few years, the company leaped into digital retail by introducing its websites, kfzteile24.de and autoteile24.de, making products available directly to individual consumers and business clients.
As the years passed, the company broadened its inventory to encompass over 3 million items related to automotive care, further solidifying its market presence by opening three brick-and-mortar stores in Berlin, each accompanied by its repair shop. In 2015, private equity house EQT acquired kfzteile24, injecting capital to refine its digital business and streamline its operations. Investments were channeled into enhancing the e-commerce platform and introducing a same-day delivery network, among other operational improvements.
Between 2015 and 2022, under EQT’s guidance, the company experienced a substantial growth spurt and became a key player in Germany’s online automotive aftermarket. This led to its 2022 acquisition by another private equity firm, Hellman & Friedman. Today, the company is a force to be reckoned with in the sector, shipping out more than 10,000 orders daily within Germany and across Europe. In just two decades, kfzteile24 evolved from a modest eBay storefront to one of Germany’s most dominant online vendors in the automotive parts industry. The periods under private equity ownership played a crucial role in accelerating its digital development and broadening its market reach.
Meaning and History
Before 2023
2023 – today
