kfzteile24 Logo PNG
The kfzteile24 logo reflects the company’s journey from its early days, when selling auto parts online was a bold experiment, to becoming one of the industry leaders. Starting with modest sales on eBay, the company simplified the complex processes of finding and ordering parts, offering a convenient solution, and the emblem became a symbol of its growth and expansion.
kfzteile24: Brand overview
Established in Berlin in 2001 by Torsten Hainke, Matthias Kieper, and René Steinert, kfzteile24 began its journey as an eBay seller, primarily selling car parts and related accessories. Within a few years, the company leaped into digital retail by introducing its websites, kfzteile24.de and autoteile24.de, making products available directly to individual consumers and business clients.
As the years passed, the company broadened its inventory to encompass over 3 million items related to automotive care, further solidifying its market presence by opening three brick-and-mortar stores in Berlin, each accompanied by its repair shop. In 2015, private equity house EQT acquired kfzteile24, injecting capital to refine its digital business and streamline its operations. Investments were channeled into enhancing the e-commerce platform and introducing a same-day delivery network, among other operational improvements.
Between 2015 and 2022, under EQT’s guidance, the company experienced a substantial growth spurt and became a key player in Germany’s online automotive aftermarket. This led to its 2022 acquisition by another private equity firm, Hellman & Friedman. Today, the company is a force to be reckoned with in the sector, shipping out more than 10,000 orders daily within Germany and across Europe. In just two decades, kfzteile24 evolved from a modest eBay storefront to one of Germany’s most dominant online vendors in the automotive parts industry. The periods under private equity ownership played a crucial role in accelerating its digital development and broadening its market reach.
Meaning and History
Before 2023
2023 – today
The logo of the German online auto parts store kfzteile24 is designed in a minimalist business style, conveying the serious and reliable character of the company. The brand name is presented in lowercase letters, creating a soft and friendly impression without losing a professional tone.
The color scheme features a combination of two shades of blue. The primary dark shade conveys consistency and stability, which is appropriate for the automotive sector. A lighter tone is used in the arrow pointing upward and to the right, visually representing the company’s growth and development. The arrow’s shape resembles a road trajectory, reinforcing the connection to vehicles and mobility.
The name “kfzteile24” directly reflects the company’s field: KFZ — motor vehicle, teile — parts, and the number “24” symbolizes constant availability of services. The typeface is simple, with strict lines slightly softened by rounded edges, forming an image of technology and convenience.
The graphic arrow element adds freshness and dynamism to the design, complementing the structured text and emphasizing the company’s aim to provide customers with practical solutions without time limitations. The color palette and simplicity of form enable the logo to represent the brand confidently among clients who value reliability and comfort in the automotive field.