kfzteile24 Logo PNG
The kfzteile24 logo reflects the company’s journey from its early days, when selling auto parts online was a bold experiment, to becoming one of the industry leaders. Starting with modest sales on eBay, the company simplified the complex processes of finding and ordering parts, offering a convenient solution, and the emblem became a symbol of its growth and expansion.
kfzteile24: Brand overview
| Founded: | 2001 |
| Founder: | Torsten Hainke, Matthias Kieper, René Steinert |
| Headquarters: | Berlin, Deutschland |
| Website: | www.kfzteile24.de |
Established in Berlin in 2001 by Torsten Hainke, Matthias Kieper, and René Steinert, kfzteile24 began its journey as an eBay seller, primarily selling car parts and related accessories. Within a few years, the company leaped into digital retail by introducing its websites, kfzteile24.de, and autoteile24.de, making products available directly to individual consumers and business clients.
As the years passed, the company broadened its inventory to encompass over 3 million items related to automotive care, further solidifying its market presence by opening three brick-and-mortar stores in Berlin, each accompanied by its repair shop. In 2015, private equity house EQT acquired kfzteile24, injecting capital to refine its digital business and streamline its operations. Investments were channeled into enhancing the e-commerce platform and introducing a same-day delivery network, among other operational improvements.
Between 2015 and 2022, under EQT’s guidance, the company experienced a substantial growth spurt and became a key player in Germany’s online automotive aftermarket. This led to its 2022 acquisition by another private equity firm, Hellman & Friedman. Today, the company is a force to be reckoned with in the sector, shipping out more than 10,000 orders daily within Germany and across Europe. In just two decades, kfzteile24 evolved from a modest eBay storefront to one of Germany’s most dominant online vendors in the automotive parts industry. The periods under private equity ownership played a crucial role in accelerating its digital development and broadening its market reach.
Meaning and History
Before 2023
2023 – today
The logo of kfzteile24, a German online auto parts store, is shaped by pragmatism. The brand name is at the center of the composition, written in lowercase letters that soften the visual impression while maintaining the professionalism required for a business-oriented identity.
The dark blue text evokes confidence and stability. It suggests something constant and reliable—qualities essential for a supplier of automotive solutions. Light blue elements add a sense of freshness and dynamism, enhancing the overall appearance.
The graphic symbol is a curved arrow pointing upward and to the right. Its shape resembles a smooth turn on the road, connecting the image to the automotive world. The arrow represents movement, progress, and forward direction. Its light hue enlivens the serious color palette, balancing seriousness and approachability.
The name “kfzteile24” is a code. “KFZ” stands for Kraftfahrzeug, meaning vehicle, “teile” translates to parts, and “24” refers to 24/7 availability. The name encapsulates the company’s focus: assisting drivers anytime, anywhere.
The font is simple yet thoughtfully designed. Subtle rounding softens the strict lines, hinting at technological precision and attention to comfort. The complete absence of unnecessary decorations underscores that functionality is the priority.
This emblem communicates the company’s essence without loud statements, using only form, color, and subtle references that resonate with anyone familiar with the automotive world.
