Kleenex, a well-known brand for convenience and care, has introduced a refreshed logo and updated visual identity. The redesign balances modern updates with the trusted elements that have defined the brand for generations, reinforcing its commitment to quality and reliability.
The new logo retains the familiar handwritten script that has been a hallmark of the brand’s identity for decades. Subtle adjustments to the lettering bring smoother curves and a more dynamic flow, giving it a modern yet approachable look. These changes ensure the design feels fresh while remaining recognizable to loyal customers.
A standout addition is the wave-shaped background, inspired by the gentle fold of a tissue. This element visually connects the logo to the product simply yet meaningfully. The wave adds depth and dimension, making the design distinctive and memorable.
The color palette now features a richer, more vibrant blue. This deeper shade symbolizes cleanliness, trust, and calmness—key brand product qualities. The updated color enhances visibility across various formats and reinforces the brand’s dependable and caring image.
The redesigned logo is compact and cohesive, with the wave-shaped background seamlessly integrated into the overall structure. This thoughtful composition ensures it works well across various applications, from packaging to digital platforms, maintaining clarity and impact in different settings.
Symbolism plays a central role in the design. The wave shape emphasizes softness and movement, reflecting the tactile nature of the product line. These thoughtful details align with the mission to provide practical and comforting solutions for everyday needs.
This rebrand positions the company as a modern, forward-looking leader. By blending fresh design elements with iconic features customers know and trust, the new logo keeps the brand relevant in an ever-evolving market.
The updated visual identity reflects a dedication to meeting the expectations of today’s consumers while honoring a longstanding legacy. With its renewed look, the brand reinforces its role as a trusted household name, ready to adapt to future opportunities and challenges.
