Ktmr2r Logo PNG
The KTMR2R logo is bright because it represents a vibrant lineup of motorcycles—modern, powerful, and fast. It demonstrates how comfortable the equipment is, how convenient it is to ride, and who it is designed for. The emblem sets the tone for intuitive control, where everything operates as a cohesive unit.
Ktmr2r: Brand overview
The KTMR2R story began in 2017 with the establishment of Zhejiang KTMR2R Motorcycles Co., Ltd., a joint venture between the Chinese company CF Moto and the Austrian motorcycle manufacturer KTM. This partnership aimed to produce and promote KTM motorcycles in China, a rapidly growing market.
In 2017, the groundwork for a new production facility was laid in Hangzhou City, Zhejiang Province. The factory was designed with modern production methods and KTM’s strict quality standards in mind.
Construction of the manufacturing facility began in 2018. During this time, efforts were focused on creating an after-sales support system and developing a dealer network in China. Austrian engineers also trained Chinese specialists to ensure high production standards.
2019, the company reached a major milestone: factory construction was completed, and production equipment was installed. Initial motorcycle test assemblies were conducted to verify the quality of the manufacturing processes.
In 2020, the company launched serial production of motorcycles. The first model produced was the KTM 200 Duke, tailored specifically for the Chinese market. That same year, work began building an authorized dealer network in China.
In 2021, the range of motorcycles expanded to include the KTM 390 Duke and KTM RC 390. New production lines were introduced to increase output and meet growing demand.
By 2022, the enterprise had significantly increased its market share in China. The dealer network expanded further, additional service centers were opened, and production of new models, including the KTM Adventure series, began.
By 2023, the joint venture had established itself as a key player in China’s motorcycle industry. It maintained KTM’s high-quality standards while expanding production capacity and model offerings. Several popular KTM models customized for the Chinese market entered production during this period.
Throughout its operations, the company strongly emphasized service infrastructure and quality control. Efforts to localize component production were undertaken while adhering to KTM’s rigorous quality requirements, ensuring the Austrian brand’s standards were upheld.
Meaning and History
What is KTMR2R?
This racing division integrates professional sports and motorcycle manufacturing for enthusiasts and professionals. It designs and produces high-performance motorcycles and components, applying expertise from elite competitions like MotoGP, Supercross, and the Dakar Rally. The division oversees factory racing teams, supports customer racing programs, and offers various services, including race machine preparation, parts supply, and technical assistance. Its mission is to provide racers and enthusiasts cutting-edge technologies and support aligned with professional sports standards.
2017 – today
Boldness and freshness are key aspects of the KTMR2R emblem. It is also very youthful because the Chinese brand targets young, active buyers who value speed, drive, and freedom. That’s why the logo looks modern, even though it is based solely on text.
The progressiveness of the identity was achieved by transforming the letters into graphic elements without disrupting the harmony of the inscription. They seamlessly blend with the glyphs while maintaining optimal readability. At the same time, these modifications give the name a unique appearance. The most distinctive elements are:
- The “T” rises high above the neighboring letters.
- The “2” resembles a “Z” with narrow horizontal lines.
- The “R,” features a shortened left stroke.
These elements bring significant variety to the logo, as the remaining symbols share a uniform design: geometric, italicized, with massive legs connected at the bottom. The squat glyphs are very wide, making the text appear bulky, yet they still fit well on motorcycles, effectively serving their role in marketing the product.
The emblem’s color is genuinely vibrant—orange, as if the brand name is illuminated by sunlight. This tangerine hue catches the eye, evoking warm feelings without being associated with cold metal or machinery. The bold palette enhances the sense of dynamism and adds a touch of warmth.
