Linktree Logo PNG
The Linktree logo shows how the service works in one image. The emblem demonstrates how easy it is to create and manage a page. Elements are organized into a single pattern, just as user links are concentrated in one place. The startup logo has already changed once, reflecting Linktree’s growth and development.
Linktree was founded in Melbourne, Australia, in 2016 by brothers Alex and Anthony Zaccaria and their friend Nick Humphreys. Before launching the service, they had spent eight years running Bolster, a digital agency focused on music and entertainment. The agency worked with festivals, labels, artists, event companies, and brands, helping them grow their online audiences.
The idea came from a problem the Bolster team faced every day. Instagram allowed only one link per profile, but clients often needed to promote new tracks, concert tickets, merchandise, and other updates at the same time. The founders asked their developer to create a tool for multiple links, and the prototype was built in about six hours. Humphreys named the service Linktree.
At first, Linktree was an internal tool for Bolster and a side project handled outside regular agency work. Very quickly, it became clear that the same problem affected millions of creators, businesses, and public figures. In 2018, the company faced an early crisis when Instagram temporarily blocked Linktree over community guideline concerns. The service survived, even though Instagram remained its main source of organic traffic.
In 2019, CNBC included Linktree in its “Upstart 100” list. In 2020, Fast Company named it one of the ten most innovative companies. By March 2020, the company still had only seven employees. In 2021, Linktree raised $45 million in Series B funding and added 24 million users. In March 2022, it raised $110 million from Index Ventures, Coatue Management, and AirTree Ventures, reaching a $1.3 billion valuation. Later that year, Google and IMG invested $10.5 million. At the same time, Instagram’s support for five profile links put Linktree and rivals such as Lnk.Bio and Beacons under new pressure.
Meaning and History
What is Linktree?
An ever-growing, paid multi-link service with over 23 million pages and self-reported users. The Zaccaria brothers own it. Fifty employees work on the project at its Melbourne headquarters.
2016 – 2022
The first logo shows two intersecting arrows or trees pointing upward. They personify links to individual social networks. Their intersection formed the third arrow. It was she who symbolized Linktree. A service that unites all links to the platforms where the user is registered. The light green color indicates development and a more successful self-presentation in the Internet space, thanks to the new site.
Next to the composition is the title, displayed in a thin, lowercase font. The absence of a capital letter indicates that Linktree is a supporting service. A page without user-posted content is irrelevant. The owner and their personality make the linked site interesting. The profile helps the owner manage all networks and notify subscribers on all platforms about news and promotions.
Thin letters show that the project is a startup, little known, and only gaining momentum.
2022 – today
The new logo was designed by American designer Brian Collins, who runs the branding company of the same name. It was part of the process, along with one of the startup’s co-founders, Nick Humphreys, a designer by profession. The resulting composition perfectly conveys the service’s meaning.
The emblem features black rectangles arranged to form a tree. The trunk represents the person or company for which the profile is being created. The schematic branches extending in different directions link to pages dedicated to him. The branches converge at the center, indicating that all information is concentrated on the Linktree page. The design puts the user first: he alone decides how his tree will look.
Before the image, the service name is rendered in thin, elegant letters. In translation, it means “Link” (links) and “tree” (tree). Therefore, the picture next to the company’s name is symbolic, depicting this “reference tree.”
Often, the picture appears in light green, for example, as the site’s favicon, demonstrating a tree’s ability to grow and conveying more information.
Font and Colors
The logo’s main colors are black and green. Initially, green shades prevailed, representing a young startup’s growth and development. Black indicates the service’s growth and scale. The neutral tone invites the user’s imagination, allowing them to choose their page’s design from a range of shades.
Although the program developed the Link Sans font during the redesign, it isn’t used in the logo. For the inscription, they used Neue Plak Extended SemiBold, with a truncated letter ‘t’ that added individuality to the image.