Lloyds Bank, one of the UK’s oldest and most respected financial institutions, has revealed a refreshed visual identity featuring an updated logo. This redesign modernizes the brand while staying connected to its rich history and tradition.
The iconic black horse, a symbol of Lloyds Bank since the 18th century, is at the heart of the new logo. The updated design sharpens the horse’s silhouette with cleaner lines and a more dynamic stance, representing progress and forward momentum. The horse now faces forward, deliberately conveying optimism and a future-focused outlook. The new look captures energy and adaptability, aligning with the bank’s dedication to evolving in a changing financial world.
One key change is removing the word “Bank” from the logo, leaving just “Lloyds.” This simplifies the design, giving it a cleaner and more contemporary appearance. The typography has also been updated to GT Ultra, a typeface that combines flared serifs with a bold sans-serif structure. This choice bridges the bank’s historic roots with a modern, clear aesthetic, reinforcing its reputation for reliability and innovation.
The familiar green color palette has been brightened to inject more vibrancy and energy into the brand. This refreshed palette enhances the updated horse icon, creating a striking and memorable visual impact across different platforms. The combination of the green background and the black horse offers a dynamic contrast, ensuring the logo remains eye-catching and easily recognizable.
The new identity extends beyond the logo, with animations that bring the horse to life. Subtle motion effects suggest galloping or forward movement, highlighting themes of progress and momentum. These animations add a modern edge, making the brand more engaging in digital settings.
This redesign thoughtfully evolves Lloyds Bank’s identity, preserving its heritage while embracing a fresh, modern approach. The new logo strengthens Lloyds Bank’s role as a trusted institution by retaining the black horse and incorporating updates that emphasize growth and innovation. The refreshed look resonates with long-standing customers and a new generation navigating today’s financial world.
