Looka Logo PNG
The Looka logo conveys the nature of the service, making corporate identity creation accessible. The platform grew out of simplifying logo design and, over time, was supplemented with tools for full brand design, including colors, fonts, and graphics.
Looka: Brand overview
Looka was founded in 2016 in Toronto, Canada, by entrepreneurs Davor Bonacz and Stanislav Korsunsky, who wanted to simplify logo creation through artificial intelligence. Originally named Logojoy, the company started by crafting an easy-to-use platform that automatically generated logos for startups and small businesses. Early investments allowed the team to improve algorithms and quickly attract attention to affordable corporate identity solutions. The business grew rapidly, introducing new features and gaining hundreds of thousands of users. Eventually, the company rebranded to Looka, expanding beyond logos to offer full branding solutions, including letterheads, business cards, and marketing materials. Further funding accelerated innovation, and the platform’s AI became more sophisticated, providing highly personalized designs. Looka continued enhancing its technology by integrating advanced machine learning algorithms, leading to additional services like web design and social media branding. As it expanded digital branding and design automation capabilities, Looka solidified its role as a leading provider of AI-powered design. Looka remains committed to developing user-friendly technology today, helping millions worldwide create strong, recognizable brands.
Meaning and History
What is Looka?
It is an online service that uses artificial intelligence to help businesses create logos and corporate identities. The platform allows entrepreneurs to develop a visual identity without special design skills. In addition to logos, ready-made templates are available for business cards, letterheads, marketing materials, and social media design. The system analyzes user preferences and offers personalized options, allowing businesses to get a professional design quickly and conveniently.
2016 – 2019
Logojoy is a platform that creates logos using artificial intelligence. Instead of a traditional design agency, the developers introduced an automated service that simplifies creating visual identities.
The basis of the Logojoy emblem is a circle that appears hand-painted with uneven edges and a slightly unfinished look. The style of the symbol resembles the Japanese painting technique “enso,” where a brush-painted circle symbolizes the creative process, intuition, and openness.
The name is set in a rounded, simple sans-serif font. The text begins with a capitalized letter “L,” with the remaining letters lowercase, smooth, and consistent, reflecting the platform’s modern character. Letter proportions are balanced, neither too narrow nor overly elongated, which maintains natural readability.
The logo’s color palette consists of only one deep gray-blue color used for the text and the circular symbol. It appears professional and calm, which is associated with the platform’s technical approach to design and its emphasis on automating logo creation.
Through this design, the creators emphasized the combination of creative freedom and technology underlying the service.
2019 – today
In 2019, Logojoy updated its name and became Looka. Along with the name, its visual identity also changed.
Unlike the previous soft circle, the new symbolism is built on strict geometric lines. A black symbol occupies the left side of the logo with sharp edges and angles. Within it is a stylized shape of the letter “L,” combined with its inverted mirror image, forming a distinctive closed sign that suggests a new letter or subtly references the previously existing circle.
The name is written as a single word beginning with a capital “L.” The font is smooth, simple, and sans-serif. The letters stand evenly spaced, with consistent distances between them and moderate thickness, contributing to clear visual perception.
The color scheme, black, highlights the business-oriented and reserved character of the company.
