Netomnia has completed its transition from an alternative provider to one of the leading operators of the UK’s national fiber infrastructure. The company’s new look reflects the scale of its ambitions and its course toward expansion, as Netomnia builds the country’s third nationwide network.
The rebranding followed major changes. After merging with Brsk in 2024, the company formed a platform with strong investment performance and growth potential. By September 2025, the infrastructure had reached 2.8 million premises, with 400,000 directly connected. The annual increase is about one million new premises. Financial support of £1.6 billion ensures the goal of connecting five million premises by 2027. Development is carried out using advanced technologies, including the 10-gigabit XGS-PON standard and the country’s first commercial 50G PON network.
The updated style symbolizes a new stage in Netomnia’s development and its readiness for future innovation. The positioning reflects the network’s versatility, which enables it to support any technological initiative. The company’s name is built on clear associations. The word “Net” emphasizes openness and accessibility, while the Latin “Omnia” (“everything”) expresses the ambition to encompass the full spectrum of ideas and developments.
The updated symbol, a closed circle, conveys the idea of connection and unlimited potential. The modern typeface and rich colors, including black, blue, and bright red-pink, reflect the company’s technological focus.
The new style will be presented at the Connected Britain exhibition, taking place on September 24–25. Visitors will be able to see the updated image and meet Netomnia at booth number 247.