Nutranelle is a sports nutrition and supplement brand founded by Janelle, based on natural ingredients. The company positions itself as a producer of products for individuals who prefer an active lifestyle and are concerned about the quality of their diet. The brand’s proteins and blends are made without artificial components, which has made it attractive to those who combine sports with a mindful approach to nutrition.
The first logo looked overloaded: decorative leaves on the letter “l” were more of an ornament than a functional element of the identity. The slanted typeface resembled the design of organic cosmetics more than that of a brand associated with dynamism and energy. As a result, the image did not correspond to the spirit of the sports industry.
The logo is built on a serif typeface, neat and structured. The word “Nutra” is highlighted in green, emphasizing its nutritional qualities, while “nelle” is set in italics, adding a soft touch. The mark became more modern and stands out from the numerous brands that use similar sans-serif fonts.
Packaging became the main carrier of the new identity. A diagonal line dividing the label is the key detail. It adds a sense of dynamism and visually connects the product with the idea of activity. Hand-drawn illustrations depict natural ingredients. Each product line has its own color, which simplifies navigation through the assortment and creates a system that allows customers to easily find the desired product.
Product photography is now based on the contrast of bright colors and shadows. The play of light creates a sense of liveliness, forming an energetic brand image. This helps Nutranelle stand out among typical supplement photos, which often use neutral backgrounds and standard compositions.
An additional element of the visual language is the typographic system for communications. Beyond the logo, the brand utilizes a set of typefaces that are applied in instructions, advertising materials, and digital interfaces. The combination of strict and soft styles helps adjust the tone: from serious and informative to light and motivational.
The renewed identity of Nutranelle embodies the balance between sports and healthcare. The visual style combines the discipline of training with the freshness of natural products, forming a cohesive image for the audience. The new design strengthens customer trust and allows the product line to expand without losing a unified language.