Ounass Logo

Ounass LogoOunass Logo PNG

Ounass: Brand overview

Ounass, an entrepreneurial initiative of the renowned UAE-based conglomerate Al Tayer Group, made its digital debut in December 2016. Ounass, which was Al Tayer’s first e-commerce project, was designed to offer a sophisticated mix of renowned local and international apparel and luxury collections targeting Middle Eastern audiences.

Since its inception, Ounass has become the digital home for renowned brands such as Valentino, Balmain, Dolce & Gabbana, Elie Saab, and more. Its extensive collection has since expanded to include 300 renowned luxury brands, such as couture clothing, cosmetics, fine jewelry, accessories, and luxury home goods.

Based in the dazzling city of Dubai, Ounass extends its services to the entire sophisticated tapestry of the United Arab Emirates and other Gulf countries. As an avant-garde digital platform, Ounass aims to replicate the luxury and elegance of stationary luxury stores by providing its customers with a seamless and luxurious online shopping experience.

In its short existence, Ounass has carved a niche as the jewel of luxury e-commerce in the Middle East, offering products and services that cater to the demands of the region’s discerning customers and their fondness for designer brands in a wide range of fashion and lifestyle fields.

Meaning and History

Ounass Logo History

What is Ounass?

In 2016, the respected Al Tayer Group, a major player in the Middle East retail market, established Ounass, a high-end online shopping platform. Based in Dubai, United Arab Emirates, Ounass has expanded to six countries in the region: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE. Ounass prides itself on presenting an unrivaled range of luxury products from over 600 premium brands in categories such as fashion, beauty, home décor and lifestyle.

2016 – today

Ounass Logo

An online store from the UAE that sells men’s and women’s designer clothing has a logo in a fashionable style. This is indicated by several characteristics: simplicity, two-dimensionality, and monochrome. The logo consists of a single inscription hinting at minimalism and stylized letters indicating the exclusive nature of the products. The letters consist of unevenly thick stripes: in some places, they are thin; in others – they are wide. This gives the symbol dynamics and inner expression. The font is uppercase, with diagonally cut tops. Although there are no serifs in it, they are replaced by barely noticeable extensions at the ends.

The changing thickness of the lines in the letters resembles the pulse of fashion – it is never constant, always fluctuating. Diagonal cuts at the top of the letters give the impression that they are in a hurry, rushing after the next trend. The thin extensions at the ends of the letters resemble small wings, allowing each letter to soar in its own unique flight.

Ounass color codes

Raisin BlackHex color:#221f1f
RGB:34 31 31
CMYK:0 9 9 87
Pantone:PMS Neutral Black C