Penna Logo is a sign of a place where people are ready to meet new career heights. The company creates a space where skills and experience are used, and employers create those who will help develop their business. This is a point of intersection of interests, a platform where work becomes a step forward.
Penna Consulting was founded in the UK in 1996 and started as an outplacement company, providing career support for employees affected by redundancies and organizational changes. In the early 2000s, the company expanded its network to 32 offices across the United Kingdom, offering career coaching and transition services for people seeking new opportunities.
A major shift in Penna’s development began under CEO Gary Browning, who expanded the company from a specialized outplacement provider into a wider human capital consultancy. In 2003, Penna entered the public sector recruitment market after recognizing opportunities connected with government hiring. This area became an important part of the company’s growth alongside executive recruitment, interim management, and HR consulting services.
In 2009, Penna acquired Barkers Group, a recruitment communications agency founded in 1812, together with TCS assets for £8.6 million. The acquisition added experienced staff, government contracts, and a larger client base. Penna later expanded through purchases including CIPFA Resourcing Services and 360 Career Café. By March 2015, the company reported revenue of about £84.4 million and worked with more than 2,000 organizations in over 70 countries. Its competitors included Lee Hecht Harrison and Right Management in the career transition and recruitment consulting market.
On March 9, 2016, Adecco Group announced an agreement to acquire Penna Consulting for approximately £105.3 million. The transaction was completed on May 10, 2016, and Penna became part of Adecco Group. After the acquisition, the company continued operating under the Penna name, focusing on recruitment and career services in the UK and Spain.
Meaning and History
What is Penna?
It is a UK-based executive search and career counseling company. It helps large organizations find the best talent and helps professionals unlock new growth opportunities. Experience in finding ambitious leaders enables us to offer personalized solutions that take into account the business’s needs and the market. The company is known for its attentive approach to clients and its deep understanding of trends in management and employment.
1974 – today
Penna is a British company specializing in talent management, staffing, and career consulting. The emblem features an unusual symbol, a pear. It symbolizes growth and maturation for both an employee within a company and the organization.
The pear is drawn minimally and softly: the silhouette is formed by a smooth, thick line with a small, gently curved stem at the top. Inside the outline is a space that mirrors the outer figure’s shape. The color scheme is strictly black and white, without any shades, showcasing maximum simplicity.
Below the symbol is the company’s name, Penna. The font is simple and elongated, with thin, neat, rounded, sans-serif letters. Only the first letter is capitalized, and the rest are lowercase. The name does not overwhelm or distract from the symbol, but complements it with a subtle caption.
The company has been in existence for several decades, helping people find suitable jobs, companies find the right candidates, and executives find answers to staffing issues. The pear symbolism neatly reflects the company’s profile, highlighting the maturity and development of professional skills and talents.



