Proton Logo

Proton LogoProton Logo PNG

Proton: Brand overview

Founded:9 July 1985
Founder:Mahathir Mohamad
Shah Alam, Selangor, Malaysia
Initiated in 1985 under the guidance of Prime Minister Mahathir Mohamad, Proton emerged as Malaysia’s premier national car brand—this state-endorsed endeavor aimed to foster domestic industrial growth while curtailing reliance on imported vehicles.

In collaboration with Mitsubishi, Proton unveiled its inaugural model, the Saga, in 1985. This model took inspiration from the Lancer Fiore design. Proton diversified its offerings as time progressed, introducing vehicles such as the Wira, Perdana, and Waja. These vehicles predominantly drew from Mitsubishi and Citroen’s blueprints. An interesting chapter in Proton’s history was its acquisition of the UK-based Lotus in 1996.

Proton was hailed as the embodiment of Malaysian automotive prowess in its heyday. However, the new millennium ushered in a challenging period. Faced with fierce competition, Proton’s sales trajectory witnessed a downturn, leading to mounting debts.

A significant turnaround occurred in 2017 when Geely, a Chinese automobile giant, stepped in, procuring a 49.9% stake in Proton. This infusion of capital and technological prowess bolstered Proton’s standing in the industry. Proton’s portfolio comprises an array of sedans, hatchbacks, and SUVs, catering primarily to the domestic market with some exports. Since its inception, Proton’s production tally has surpassed the 5 million mark.

While the emergence of Perodua has shared the spotlight of national branding, Proton’s legacy in Malaysia’s automotive landscape remains unshakable and emblematic.

Meaning and History

Proton Logo History

What is Proton?

Proton Holdings Berhad has been a trailblazer in the Malaysian automotive field for more than three decades. Since its inception in 1983, this premier car manufacturing company has played an instrumental role in the industry’s evolution, solidifying Malaysia’s position as a significant competitor in the international automotive realm. The key to Proton’s triumph has been its dedication to innovation, and its exclusive status as the country’s only national car company for over ten years will go down in history.

Proton was established on July 9, 1985, under the strategic direction of Tun Dr. Mahathir Mohamad, Malaysia’s fourth Prime Minister. Its founding purpose was audacious: establishing a domestic automobile brand that could vie internationally while reducing the country’s dependence on imported vehicles. Today, Proton Holdings Berhad, headquartered in Shah Alam, Selangor, prides itself on having several cutting-edge facilities, including the renowned Proton City in Perak.

1983 – 1992

Proton Logo 1983

1992 – 2000

Proton Logo 1992

2000 – 2008

Proton Logo 2000

2008 – 2016

Proton Logo 2008

2016 – 2019

Proton Logo 2016

2019 – today

Proton Logo

Proton color codes

GunmetalHex color:#2b353b
RGB:43 53 59
CMYK:27 10 0 77
Pantone:PMS 7546 C
AluminiumHex color:#7e878c
RGB:126 135 140
CMYK:10 4 0 45
Pantone:PMS 430 C
GainsboroHex color:#d5d9dc
RGB:213 217 220
CMYK:3 1 0 14
Pantone:PMS 7541 C