Pureple Logo PNG
The Pureple logo is business-like but feminine, indicating a practical approach to creating outfits. The emblem captures the hearts of fashion enthusiasts because it clearly shows what the virtual stylist works with and how it helps organize the wardrobe.
Pureple: Brand overview
2015, Pureple launched a mobile app to help users organize their closets. The app’s main idea was to allow users to create a virtual closet to better manage their clothing.
In 2016, the developers introduced a feature that enabled users to take photos of their clothing items and convert them into virtual sets. This functionality made it easier to organize wardrobes and mix and match items.
In 2017, the app was updated with a feature that allowed users to categorize clothing by style, occasion, and season. It also introduced the concept of a “capsule closet,” a curated collection of versatile items that work well together.
2018, an outfit calendar was added, allowing users to plan outfits for specific dates and events. This feature helped users avoid repeating outfits for important occasions and improved overall wardrobe planning.
By 2019, the app included an item usage tracker, which helped users monitor which clothing items were worn most often and which were underutilized.
Between 2020 and 2022, the app continued evolving, incorporating new features to enhance closet organization and user experience.
Meaning and History
What is Pureple?
This app helps people organize their wardrobe and select suitable outfits. Users can photograph their clothing, categorize it, create combinations, plan future outfits, and receive style recommendations. The app maximizes the use of existing items, simplifies preparation for events or trips, and inspires new ideas for looks. Its user-friendly interface and smart features make it a useful tool for anyone looking to maintain order in their wardrobe and discover creative solutions for everyday style.
2013 – today
The Pureple logo features two main elements and two secondary ones. Some reveal the essence of the app, while others assist in this. The main elements include a hanger and the brand name. Among the secondary elements are a heart and an underline.
Although the emblem has a businesslike style, it is filled with refined charm and love:
- Love for order and the organization of personal space.
- Love for fashion.
- Love for personal items and clothing.
The large purple heart in the hanger’s opening confirms all of this.
The hanger has a classic shape: a hook and thin shoulders, either bent from wire or molded from plastic in the shape of a trapezoid. This attribute perfectly conveys the app’s idea of helping to maintain order in one’s wardrobe and providing practical advice on creating outfits.
At the bottom is the name of the digital program, which echoes the color palette of the emblem. The inscription is set in a strict font. The bold letters are sans-serif, which suggests the app’s accessibility and desire to reach a wide user audience.
A short, thin line centered on the text underlines it so it doesn’t extend to the edges of the logo. This balances the horizontal lines of the hanger and adds vibrancy, as all the main elements are gray. The bright secondary details remove the atmosphere of dullness.
