Robinhood attracts young traders because it allows you to trade cryptocurrencies, ETFs, options, and stocks with zero commission. It was founded in 2013 by Vlad Tenev and Baiju Bhatt, who wanted publicly available financial services. The startup was inspired by the Occupy Wall Street movement, which calls for global economic change. The entrepreneurs named their startup Robinhood. This criminal became famous for giving away all the loot to the poor.
Meaning and History
The stockbroker lives up to its name because it does not charge interest on transactions. The logo also does not stand out from the concept: it depicts a feather, as in the hat of the famous robber, supplemented with the word “Robinhood.” In general, the design looks in contrast to the conservative and corporate style of other brokerage companies.
Credit goes to branding specialist Alexandra Bond, who designed the branding and interface for the app. She did not follow the traditional path but decided to attract novice traders’ attention with something unusual. The designer relied on a simple design that does not scare off beginners with excessive seriousness.
At the same time, the functions of the electronic platform have turned to invest into a game. “Lottery tickets,” falling confetti, a list of trendy promotions, one-click trading, and emoji phone notifications have helped Robinhood acquire millions of customers, with an average age of around 26.
The company revolutionized the brokerage industry, but not positively: American youth began to take big risks, especially newcomers. This platform has made them addicted to gambling sites. And huge losses and application bugs often led to tragedies. So the visual appeal of the logo is nothing more than a psychological device designed to attract the attention of people who have minimal trading experience or even hear this word for the first time.
The main graphic symbol of Robinhood is a feather with an upward pointing arrow. The geometrically simple image symbolizes the folklore character after which the company is named. As you know, he was a big fashionista, so he decorated his hat with a feather. Given its positive reputation as a robber among the poor, the emblem should inspire a sense of trust and inspiration among users. The arrow, in turn, hints at financial growth.
Font and Colors of the Emblem
Designers paid little attention to the wordmark. They used a standard font similar to Street Plain Regular. The grotesque used for the inscription “Robinhood” is characterized by the absence of rounding at the letters’ ends. Perhaps this is another attempt to simplify the design to grab the attention of users.
The logo has a monochrome black and white version. But green is most often used because it matches Robinhood’s clothing color (and hat). By the way, in the stock market, this color means growth, which, according to the chief designer’s idea, should create positive associations. Alexandra Bond chose not a standard shade but a bright one (# 00C805), which could appeal to the younger generation. This is another neat psychological trick, a visual message that acts as a green traffic light.