Scat Pack Logo

Scat Pack LogoScat Pack Logo PNG

The Scat Pack is a marketing tuning, special technology upgrade, and promotion launched by automaker Chrysler to draw attention to the Dodge lineup. This conversion was first used on the Coronet R/T, Super Bee, Charger R/T, and Dart GTS sports cars. It is now available as a trim for the Charger and Challenger. The year of the debut appearance of design know-how is 1968; the second one is 2014. Gradually, the name of the equipment was transferred to all cars with similar equipment.

Meaning and History

Scat Pack Symbol

Chrysler Corporation decided to introduce a tuning package for its passenger cars selectively to increase sales. Customers received powerful dream cars at the muscle car level for a surcharge. And in order to distinguish them from the rest, the manufacturer placed an image of a bee and unique stripes on the body on the radiator grille. Tuning could be removed at any time and no cost, but it quickly found demand among the population and allowed the manufacturer to sell 96,100 copies of the Dodge Charger and more than 17,000 of the Dodge Charger R / T in just a year.

However, the Scat Pack is tuning and the re-equipment of cars for other technical characteristics with increasing capabilities. The package includes carb-like elements inside the cabin, leather seats, heated steering wheel, all-season tires, wide-body fenders, 20-inch aluminum wheels, a powerful engine, adaptive damping suspensions, exhaust with heat sink, special cold air intake system, power mirrors with manual-folding and much more.

The advertising agency Ross Roy was involved in launching the campaign and suggested the name “Scat Pack.” At first, it was a marketing term designed to emphasize the power and promote the reputation of the ferocious Dodge series. Only cars that gave out a 14-second dash for a quarter mile from the start could receive such a label.

The name is formed from the play of meanings. “Scat” is a verb meaning “to leave,” “to move quickly,” “to leave instantly.” And “pack” is taken from the famous music group Rat Pack and aims to consolidate buyers and instill in them a sense of unity. This fact confirms the presence of a fan community of fans of such sports cars. The club is called “The Hive” and is also associated with a bee, the image of which flaunts on the grille of powerful cars. To that end, Chrysler has gone to great lengths to show off the coolness, the great potential, and the eccentricity of its line of vehicles. Later, the badge began to be used as a patch on jackets and cases.

Involvement in the hive and the swarm of bees, capable of rapidly flying, was previously emphasized by the brand’s slogans that accompanied the image of a bee in advertising. The mottos were: “The cars with the Bumblebee stripes” and “Run with the Pack.” Moreover, the manufacturers literally visualized their statements: they stuffed cars with improved units and applied wide and narrow stripes to the rear of the vehicles.

The marketing campaign with the promotion of the Scat Pack series continued until 1971. Then it resumed in 2013 at the SEMA show. And in 2014, three types of tuning models were introduced for Dart, Challenger, and Charger. Currently, the enhancement package is only available for the last two of them.

Font and Colors of the Emblem

Scat Pack Emblem

Chrysler introduced the original logo at the first launch of new Dodge products. It consists of a small racing bee with wings and wheels attached to it. She also has engine parts (turbo cylinders), goggles, and a helmet. The insect gritted its teeth menacingly and supposedly emitted a powerful buzzing roar. Red stripes are painted on the head, back of the abdomen, and on the wheel.

The name of the series used to be at the bottom, but now it is to the icon’s left. The inscription is in bold, sans-serif, uppercase. The letters are slightly tilted to the right and rounded at the corners, emphasizing the cars’ increased aerodynamic properties. The logo was based on the visual identity of the Dodge Super Bee.

The inscription in the logo is made in a custom-designed font. The letters are streamlined, bold, grotesque, with a slight tilt to the right. The color palette consists of a combination of red, yellow, gray, and black.