Hallmark Channel Logo

Hallmark Channel LogoHallmark Channel Logo PNG

Hallmark Channel: Brand overview

Founded: September 1992
Founder: Crown Media Holdings, Inc.
Headquarters:
United States
Website: hallmarkchannel.com
Logo downloads:
The Hallmark Cards family company started Hallmark Channel. It has been around since 1992, the day the two religious networks merged. But it began operating under its current name in 2001. Many U.S. cable providers broadcast it: it is now available in more than 70 percent of households. It broadcasts in two languages: English and Spanish. The direct owner of the brand is Crown Media Holdings, a subsidiary of Hallmark Cards.

Meaning and History

Hallmark Logo History

The history of the Hallmark Channel goes back to 1984, as one of its predecessors, ACTS, was launched that year. The second, VISN, was launched in 1984. Both television networks featured religious content. The airtime was full of sermons that were combined with entertainment content. After the merger, ACTS and VISN retained their independence, although they began using the same repeater. At first, their union was known as VISN-ACTS. A little later, in 1993, it was called Faith & Values Channel.

In the latter half of the 1990s, it was renamed Odyssey Network, but that didn’t help the channel become popular. Eventually, it was forced to find new partners, which turned out to be Hallmark Entertainment (today’s Sonar Entertainment Corporation) and The Jim Henson Company. The deals were finalized in 1998. Two years later, all the shares were in the hands of Hallmark and went to its Crown Media Holdings division. The final rebranding took place in 2001: the Odyssey Network was replaced by the Hallmark Channel.

Constant renaming and ownership changes were reflected in the channel’s identity. It now uses the classic “crown” symbol, dating back to 1949. Designer Andrew Szoeke created this for Hallmark Cards, the greeting card industry.

1984 – 1988

American Christian Television System Logo 1984

In the first half of the 1980s, Baptists founded the American Christian Television System. The religious network was non-profit until 1988 and ran for a total of eight years – until the formation of the Faith & Values Channel. Its logo contained the acronym “ACTS,” which was difficult to read because of the confusion of the letters. It was essentially a primitive black monogram. The top of the “C” came out of the right diagonal “A,” and their common bottom line connected to the “T.” At the same time, the horizontal bar of the “T” was at the same height as the top of the “S”: together, they formed one long bar.

1988 – 1993

Vision Interfaith Satellite Network Logo 1988

In mid-1988, the Vision Interfaith Satellite Network was launched. An interfaith group created it to broadcast religious programs. The logo matched the concept of the network. It depicted a globe with a grid of parallels and meridians. It symbolized the channel’s global goals of becoming known worldwide and uniting social groups of people who practice different religions. The man on the globe conventionally represented a believer. His silhouette consisted of a triangular “arrow” pointing downward and a small circle head. The sides of the triangle looked like hands spread out in different directions during prayer. The fact that the human figure was larger than the globe spoke to the paramount importance of people.

1993 – 1996

Faith & Values Channel Logo 1993

At the end of 1992, ACTS and VISN formed the VISN-ACTS channel. The following year it was renamed the Faith & Values Channel. This name became the basis for the new logo. The first two words were on the top line and separated by a small square icon with a spiral pattern. The rest of the inscription was at the bottom. It consisted of bold capital letters but took up little space because the designers used a small, sans serif font for it. For FAITH and VALUES, on the other hand, a large triangular serif typeface was chosen. The abstract pattern that replaced the “&” symbol stood out against the black text in its gray color.

1996 – 2001

Odyssey Network Logo 1996

In 1995, Liberty Media Corporation bought half of the Faith & Values Channel and began to change its concept. A year later, it underwent its biggest rebranding since its founding: it became the Odyssey Network, though it was more commonly referred to simply as Odyssey. In the late 1990s, it had new owners, including Hallmark Entertainment. The change in management did not affect the logo. The channel continued to use the graphic mark adopted in 1996. It was a huge white and blue spiral in a square frame. The first word of the network’s name was at the top, and the second was at the bottom. They were united by a common font: a bold grotesque with many angles.

2001 – 2010

Hallmark Channel Logo 2001

In 2001, the channel fully owned Hallmark and was renamed after its sole owner. The parent company gave the TV brand the name and the logo, whose history can be traced back to 1949. The original version was created by the Hungarian emigrant Andrew Szoeke, the author of the ancient calligraphic signatures American Airlines and Macy’s, which were used in the early 20th century. Hallmark Cards executives (J. C. Hall and Jeannette Lee) saw one of his designs on a New York street as they walked past a Bergdorf storefront. They decided that this man should do their new corporate logo.

The result was not long in coming: just a year later, the exquisite inscription inside the crown adorned Hallmark merchandise. The final version with a horizontal orientation came a little later when artists Audrey Wilkinson and Jim Sturdivan adapted the image for different purposes. They reduced the crown and moved it beyond the wordmark. This version (with minor modifications) became the Hallmark Channel logo in 2001. Only the word “CHANNEL” was added to it, underlined by a long stripe.

2010 – today

Hallmark Channel Logo

After a little tweaking, the bottom line was removed. The letters in “CHANNEL” became larger, and the distance between them was reduced.

Font and Colors of the Emblem

Hallmark Emblem

The Hallmark crown is the old symbol, which became an indicator of impeccable quality. It is associated with prestige and power, which gives the brand a high status in customers’ eyes. It is similar to a brand that is usually stamped on jewelry to verify the purity or fineness of the metal. The crown has been a classic Hallmark corporate style since 1949 when the company owner registered the Andrew Szoeke emblem. And in 2001, it was inherited by the television station and has remained its main graphic sign ever since.

The calligraphic inscription “Hallmark” has no analogs. Audrey Wilkinson and Jim Sturdivan can be credited with inventing it since they were the ones who finalized the original version of the logo. Of course, other designers then tweaked the touches, but all these changes were minor. But for the word “CHANNEL,” the standard sans bold serif font is used. It has a lot in common with the free typeface Karla Bold, which Jonathan Pinhorn created.

Hallmark Symbol

The color scheme is very simple: the brand name and the crown, consisting of a ring and a “blot” with five prongs, are all black. The background in the basic version is white.

Hallmark Channel color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C