Securitasinc Logo PNG
The Securitasinc logo symbolizes reliability, professionalism, and a commitment to ensuring safety. It conveys confidence in protecting properties and people, emphasizing the high quality of services. The emblem is associated with responsibility and technological advancement, key aspects of the company’s work. It began with the idea of providing effective security solutions and, over time, became an industry leader, introducing innovations and a personalized approach. The brand’s symbol highlights its long history and pursuit of excellence, remaining a synonym for trust in the security sector.
Securitasinc: Brand overview
Securitas’s origins date back to 1934 in Sweden, when Erik Filip-Sørensen founded AB Hälsingborgs Nattvakt. Initially based in Helsingborg, the company provided night security services, laying the foundation for what would become one of the largest security providers worldwide. By 1935, the company began expanding to other Swedish cities, establishing a reputation built on reliability and professionalism.
The business grew substantially, and in 1949, it adopted the name Securitas, which is derived from the Latin word for confidence and security, reflecting the company’s mission. Through the 1950s and 1960s, the organization became Sweden’s largest security firm, expanding geographically and broadening its services. In 1972, Investment AB Latour acquired the company, opening new avenues for development.
In the 1980s, the company began international expansion by acquiring regional security firms across Europe. Going public on the Stockholm Stock Exchange in 1991 marked a major milestone, providing further funding for growth. The establishment of its U.S. division in 1999 represented a turning point, allowing significant expansion into North America. Major acquisitions in the U.S., including Pinkerton and Burns International, strengthened the company’s position in this key market.
Throughout the early 2000s, the company introduced new services and integrated advanced technologies, developing security solutions that combined electronic and physical systems. In the 2010s, a strong focus on technological advancements led to deploying integrated solutions and remote monitoring. From 2015 to 2020, it invested in electronic security, offering clients comprehensive services that blended modern technology with traditional physical protection.
By 2023, its U.S. division had become one of the largest security providers in the country, serving clients across manufacturing, healthcare, and commercial real estate industries. Over nearly 90 years, the company has grown from a small Swedish business into a global leader in security services, continuously innovating to meet changing market demands.
Meaning and History
What is Securitasinc?
This is the U.S. branch of a Swedish security giant, providing comprehensive protection services by combining skilled personnel with the latest security technologies. Serving clients across sectors such as business, education, healthcare, and industry, the company offers a wide range of services—from mobile patrols and on-site guards to advanced electronic surveillance systems and remote monitoring. With one of the largest private security workforces in the United States, the company develops customized security programs, including executive protection, emergency planning, risk assessment, and specialized industry solutions. Support is delivered through an extensive network of qualified professionals and state-of-the-art command centers.
1972 – 2021
With its three red circles and bold lettering, the Securitas logo conveys a sense of reliability and stability that aligns with the company’s values and mission. The three identical circles are arranged in a straight line and rendered in a deep red color, symbolizing protection, attentiveness to threats, and readiness to respond quickly in the context of security. This simplicity underscores the company’s serious approach to safety.
Each circle represents the brand’s three core principles: integrity, vigilance, and helpfulness. These values form the foundation of the company’s operations and indicate its adherence to strict standards. The visual design reflects confidence in the company’s commitment to a clear strategy and dependable principles that help safeguard its clients.
Beneath the three circles is the word “SECURITAS,” written in a clean, serif font that emphasizes the professionalism and solidity of the brand. The font communicates the company’s dedication to high standards, with each letter appearing bold and clear, creating a sense of stability and dependability. The white lettering on a black background enhances contrast, making the logo highly legible across various surfaces, which aids in quick recognition of the company.
The color palette is limited to red, black, and white—basic yet striking colors that highlight the essence of security services: observation, protection, and confidence. Red conveys vigilance, black represents stability and reliability, and white signifies transparency and openness. These colors reflect the company’s readiness to fulfill its responsibilities in all circumstances.
The Securitas logo delivers a clear message: the company remains vigilant and prepared to ensure the safety of its clients in any situation.
2021 – today
The Securitasinc logo has undergone significant changes, becoming more modern and minimalist. The new design simplifies the overall composition while retaining key elements associated with the brand, such as the three red circles. Previously, the emblem featured a black background that added contrast, making it appear more solid and substantial. The background has been removed, and the visual design is presented in white space. This gives it a lighter and more contemporary appearance, allowing focus on the essential elements without unnecessary details.
The three red circles remain and continue to hold their symbolic meaning. In the new version, they appear brighter due to the absence of the dark background that previously framed the logo. This approach adds openness and visual lightness, aligning with current design trends. The red color of the circles remains vibrant, maintaining associations with vigilance and protection.
The font used for the “Securitas” text has also been updated. It is now more modern and minimalist, without serifs, giving the text a clean and simple look. The new font makes the text easier to read, adding a sense of dynamism and freshness. The word is rendered in black, contrasting the red circles and making the name more legible and prominent on the light background. The font underscores the company’s reliability and professionalism while remaining current and stylish.
The updated Securitasinc visual identity is more versatile, preserving its signature style while adapting to modern design standards.
