The Seldo Logo is a familiar sign to those who appreciate durable, high-quality construction solutions. The brand offers everything you need to protect and furnish buildings, from roofing sheets to gutter systems, creating products that meet professional requirements and withstand any test.
Seldo Industries was founded in Sri Lanka more than 30 years ago and began operating in engineering manufacturing. The company developed products for the construction industry, including roller shutters, roofing sheets, drainage systems, and other building materials. From the beginning, Seldo focused on producing practical engineering solutions for residential and commercial construction projects.
As it grew, Seldo Industries expanded its production capabilities and built relationships with customers across Sri Lanka. The company has completed more than 5,000 projects and developed a team of over 150 employees involved in manufacturing, project work, and customer support. Public information about the company’s early years is limited. Still, Seldo continued operating in the construction materials sector for several decades.
A key part of the company’s history was its participation in the “Sri Lanka Entrepreneur of the Year” competition. Seldo received a bronze award at the Uva provincial level, later achieved a silver provincial award, and received national recognition through a bronze award and the “Uva Abhimani” Gold Award. These achievements strengthened the company’s presence in Sri Lanka’s business community.
Seldo operates alongside companies such as Elcardo Industries, which produces roller doors, roofing sheets, and construction products, and Rhino Roofing Products, known for roofing materials. Under CEO M.A. Shantalal, Seldo Industries continues to develop its product range and provide engineering solutions for Sri Lanka’s construction sector.
Meaning and History
What is Seldo?
It is a company that manufactures and sells building materials. The assortment includes everything you need, from basic components to specialized construction solutions. The needs of private buyers and industry professionals are taken into account in the work process. Products are designed with a focus on reliability and ease of use. It is now a successful enterprise that supplies materials to various regions, helping implement projects of all scales, from small repairs to large construction projects.
Old
The old SELDO INDUSTRIES logo looks simple and confident. SELDO began as a company focused on practicality and reliability in its solutions, a focus reflected in its emblem.
To the left is a gear-like symbol colored in bright orange with a volumetric, glossy effect. The letters “S” and “L” can be recognized and styled similarly within it. Strength and reliability are essential in construction, and the symbol emphasizes the company’s business direction.
The name is written on two lines with different fonts. The top part, “SELDO,” features massive blue letters in a sans-serif typeface with clear lines and wide shapes. The lower part, “INDUSTRIES,” uses a thin black font. The letters are spaced widely, lending order and balance to the composition.
Blue, orange, and black form a simple and clear palette suitable for an industry where everything needs to be straightforward and functional. The orange shade adds energy and life; blue conveys professionalism, and black emphasizes the overall design’s strictness.
The result is a calm and confident logo that reflects the company’s business profile, clearly communicating its field of activity and approach within the construction industry.
New
The new SELDO INDUSTRIES logo abandoned the previous gear symbol, shifting the focus entirely to the name itself. The composition is purely textual, although somewhat unconventional.
The letter “E” was transformed into three bright orange stripes. They appear as minimalist lines reminiscent of building materials, such as planks or beams, highlighting the company’s essence: producing construction and finishing materials. The three stripes add a dynamic touch to the overall image.
The remaining letters in “SELDO” are set in a broad, solid sans-serif font, colored bright blue. Their style aligns with the brand’s industrial character. The blue conveys reliability and the company’s professional approach.
The word “INDUSTRIES” is positioned below, horizontally elongated, and set in a thin, strict black font with wide spacing between the letters. It completes the composition, adding lightness and a neat touch.
The design change proved successful: the old symbol disappeared, but its function was transferred to the distinctive letter “E.” The orange lines add character and motion to the logo, underscoring the company’s construction theme.



