Smartsheet Logo PNG
The Smartsheet logo reflects a platform designed for clear workflow management. It emphasizes orderliness and ease in task management, making daily routines simpler and more transparent.
Smartsheet was founded in 2005 in Bellevue, Washington, by entrepreneur Brent Frei and his partners. The project and task management platform first became available in 2006 as a cloud service using a spreadsheet-like interface.
The initial version failed to attract widespread interest, so in 2010, Smartsheet significantly simplified the product by removing unnecessary features. The updated platform attracted thousands of corporate clients, including Microsoft, whose products are integrated with Smartsheet.
In 2018, the company successfully conducted an IPO on the New York Stock Exchange. Subsequently, it began actively acquiring other projects, including Converse.AI, Brandfolder, and Outfit, thereby expanding its platform’s capabilities.
In September 2024, Blackstone and Vista Equity Partners agreed to acquire Smartsheet for $8.4 billion. In January 2025, the company returned to private ownership, retaining the leadership team led by Mark Mader.
Meaning and History
What is Smartsheet?
It is a cloud-based platform for project management and team collaboration that is visually similar to spreadsheets. The tool supports creating forms, Kanban boards, and Gantt charts, automatically updating information, and notifying team members of changes. It is used for overseeing construction, marketing projects, and sales management. Popular for its simple interface and extensive functionality, it integrates with other popular services.
2005 – 2019
The Smartsheet logo, designed in a concise style, reflected the essence of digital task management. The primary symbol depicted a stylized sheet of paper with a curled lower corner, symbolizing worksheets and clarifying the company’s focus on simplifying collaboration and project management.
A prominent blue checkmark symbolized successful task completion and satisfaction with finished work.
The brand name was in a clean, sans-serif typeface, visually expressing Smartsheet’s product functionality. The blue text represented technology, reliability, and user trust.
The design aimed to showcase product capabilities, simplifying task perception at a glance. The logo’s clarity contributed to long-term recognition.
2019 – today
The updated Smartsheet logo, developed with designer Steve Sachs’ involvement, reflects the company’s transition to a new level of positioning in the task and project management software segment. The previous version was more dimensional and has now been replaced with a geometric design featuring minimal details and thin lines. The checkmark motif is integrated into a flag-like shape, symbolizing a completed task and a finished workflow.
The company name is set in TT Norms Pro, a sans serif typeface with smooth letterforms. The inscription is written in lowercase letters, making it easier to read and reflecting the brand’s technological identity.
A dark blue shade dominates the color scheme, Slate Blue Dark (Hex: #455264). The restrained color emphasizes the company’s business style, professionalism, and precision in project execution. It appears calm and appropriate in a corporate environment.
The symbol on the left side of the logo resembles a flag or a checkmark on a sheet. Its lower corner is pointed, and the bottom edge curves smoothly and concavely. The checkmark inside the shape is rendered in white through negative space and features asymmetrical lines with a smooth, wider left side and a sharp right end.
The logo’s overall design has become simpler and more technological, reinforcing the brand’s image as a professional digital tool. The emblem’s minimalism complements the company’s essence, creating accessible and effective solutions for business and project management in the digital space.
Font and Colors
The typeface resembles Avenir Next Pro Medium with custom touches. For example, the letter “t” has an angled cut, and the slightly inclined “e” adds individuality.
The color scheme is based on Slate Blue Dark (#455264), which is suitable for corporate styles that emphasize technological expertise and sophistication.
Designers created a symbol that reflects the product’s specific workflow organization. The concise logo effectively represents reliability in professional tools.