Suja Logo PNG
Despite the extensive color scheme and graphics, the Suja logo remains concise. It creates an impression of brand authority, reflecting its real status. The identity conveys confidence in the future through the even and uniform letters in shape and size. The four characters symbolize the reliability of a brand focused on its customers.
Suja: Brand overview
In 2012, Suja’s history began in San Diego, California. Annie Lawless, Jeff Church, James Brennan, and Eric Ethans created the business. Annie Lawless’s experience creating organic cold-pressed juices for her friends and clients gave rise to the concept of Suja.
At first, Lawless used a standard juicer in her kitchen at home to make juices. Her juices quickly gained popularity among the locals, sparking the notion of launching a business. After realizing the potential of this concept, an entrepreneur and Lawless’s friend, Eric Ethans, suggested cooperation.
The company aimed to make cold-pressed, premium organic juices when it started. By applying High-Pressure Processing (HPP) technology, the juices maintained their nutritional value and had a longer shelf life without preservatives.
For the brand, 2013 marked a sea change. The corporation grew its manufacturing and distribution by drawing in large investments. The product started selling at Whole Foods Market in the same year, greatly raising sales and brand awareness.
The company’s product line expansion allowed it to maintain its growth in 2014. The business introduced a more reasonably priced range of juices called Elements, which helped attract new customers. That same year, the firm also obtained Non-GMO Project Verified certification for all its goods.
The Coca-Cola Company’s 2015 acquisition of a minority investment in the company was a significant milestone in its history. This collaboration opened new avenues for brand development and distribution expansion.
2016 the company launched a range of probiotic drinks as part of its ongoing innovation efforts. These products combined the health advantages of probiotics with the benefits of cold-pressed juices.
For the business, 2017 was a year of growth. As the market for functional beverages grew, the firm introduced Pressed Probiotic Waters as a new product line.
In 2018, the company prioritized sustainability. It declared it would now only use 100% recycled plastic in its bottles, a significant move toward environmental responsibility.
Wellness Shots, concentrated functional beverages designed to assist multiple aspects of health, were introduced in 2019.
In 2020, the brand added a new range of functional beverages under the “Elevated Nutrients.” This range featured smoothies and drinks enhanced with probiotics, adaptogens, and other healthy components like vitamins and minerals.
An important turning point in the company’s history occurred in 2021 when Paine Schwartz Partners, a private equity group, purchased the business. This acquisition increased innovation and production expansion resources while creating new growth and development prospects.
In response to the increased popularity of plant-based and vegan diets, the company introduced a range of protein smoothies that same year. These foods were created as full meal substitutes with a balanced supply of proteins, carbohydrates, and good fats.
2022 was a year in which sustainability received more attention. The brand unveiled new environmentally friendly packaging for its recycled-material goods. To reduce food waste, the company has started a program to use “ugly” fruits and vegetables that would have otherwise been thrown away in the manufacture of juice.
In 2023, the firm increased its market share by partnering with fitness facilities and sizable corporate headquarters, among other new distribution channels. As a result, the brand expanded its consumer base and solidified its position as the industry leader in healthy beverages.
Additionally, the business introduced “Wellness,” an educational platform in 2023 that educates customers on detoxification, a wellness lifestyle, and good eating. This program featured webinars, a blog with professional advice, and collaborations with fitness instructors and nutritionists.
Additionally, the firm increased its social media presence, interacting with users and advocating for a healthy way of living.
Meaning and History
An interesting element shines above the Suja name. Whether a drop or a leaf, this element attracts attention and evokes associations. A feature of Suja’s identity is its ability to prompt reflection. It makes one ponder its essence and content, leaving no one indifferent. The brand originated in San Diego and has many fans linked to its high-quality products.
What is Suja?
It is a beverage company that specializes in organic cold-pressed juices and functional beverages. The brand uses quality, non-GMO ingredients to create nutrient-rich beverages that promote health and wellness. It offers a wide range of products including cold-pressed juices, probiotic waters, and juice smoothies. The company emphasizes on manufacturing processes. The products are designed to support a healthy lifestyle and are widely available in supermarkets, health food stores and online stores, making them accessible to consumers.
2012 – today
If a logo possesses mystery and intrigue, it will undoubtedly spark curiosity among customers. This was the reasoning behind the creators of Suja’s original logo. It is an organic combination of signs and symbols, where all elements are interconnected, yet each retains its individuality. It’s important to understand the emphasis placed on this identity.
The creators aimed to present the brand, so the letters are written in a clear, all-uppercase font. Contrast was used to enhance attention. The purple color is associated with nature, harmony, and beauty, making the light letters on a white background, spaced significantly apart, highly visible and evoking positive emotions.
One of the unique ideas in the identity is the absence of a dot over the letter “j.” This deliberate decision symbolizes the innovation and unconventional approaches characteristic of the Suja brand, and the products under this brand are unique.
Suja’s organic juices are harmless, effectively quench thirst, and benefit health. The leaf symbol rising above the brand name visually conveys this idea. Two lines on the leaf, like natural slits, make it realistic and lively.
