fictional character Logos and Brands
A character created by the author’s imagination, embodied in a visual brand mark, defines the essence of the “Fictional Character” section. Mickey Mouse, Mario, Pikachu, Hello Kitty, and hundreds of other fictional heroes have their own logos that function as commercial brands. The emblems in the collection belong to franchises, licensing programs, and product lines built around one or more fictional characters. An analysis of these symbols reveals how a character can become a trademark, generating billions in revenue and worldwide recognition.
