presidential campaign Logos and Brands

Presidential election campaigns generate their own visual brands, and the Presidential Campaign section collects logos created by candidates’ campaign teams. Every major election race, from US primaries to elections in other countries, gives rise to emblems designed for months of intense media coverage. Obama’s 2008 campaign symbol, with a rising sun and stripes, Hillary Clinton’s 2016 arrow logo, and Trump’s red “Make America Great Again” cap have all gone down in history as symbols of political branding. Companies and campaign teams create visual symbols that last for exactly one election cycle but can remain in the collective memory for decades.