Tata CLiQ Logo

In 2016, the esteemed Tata Group, under the banner of Tata Unistore Limited, marked its entrance into the e-commerce realm by unveiling Tata CLiQ. This initiative commenced in May of that year, spotlighting its retail expertise in clothing, gadgets, and shoes while harnessing the Tata conglomerate’s extensive brand recognition and retail pedigree.

In no time, Tata CLiQ diversified its product range, delving into sectors like fashion, electronic gadgets, home essentials, and accessories. Tata CLiQ acquired a significant share in the online jewelry merchant CaratLane the same year it was founded to amplify its presence in the jewelry sector.

Two years after its inception, in 2018, the brand introduced Tata CLiQ Luxury. This platform was conceived as an exclusive digital storefront catering to opulent brands, aiming squarely at consumers with a penchant for luxury. To solidify its footprint across the Indian subcontinent, Tata CLiQ forged collaborations with several local retail networks, establishing it in over a hundred cities and ensuring a cohesive online and offline retail experience.

Today, Tata CLiQ boasts a thriving customer base, clocking in over 5 million monthly patrons, placing it amongst the forefront of Indian e-commerce giants. The brand prides itself on offering a meticulously curated selection of brands while echoing the longstanding Tata legacy of trust, quality, and authenticity. Through cutting-edge technology, Tata CLiQ ensures personalized shopping suggestions and a seamless shopping experience across various channels.

Tata CLiQ is a formidable domestic e-commerce contender, standing tall against global behemoths like Amazon and Flipkart.