Tata CLiQ Logo PNG
Tata CLiQ: Brand overview
In 2016, the esteemed Tata Group, under the banner of Tata Unistore Limited, marked its entry into the e-commerce space with the introduction of Tata CLiQ. This initiative was launched in May of that year and was aimed at growing the apparel, gadgets, and footwear retail industry while leveraging the brand’s widespread brand awareness and the Tata conglomerate’s retail expertise.
In no time, Tata CLiQ diversified its product portfolio to cover sectors such as fashion, electronic gadgets, home products, and accessories. In the same year, Tata CLiQ acquired a significant stake in online jewelry seller CaratLane to strengthen its presence in the jewelry sector.
Two years after its inception, in 2018, the brand introduced Tata CLiQ Luxury. The platform was conceived as an exclusive digital showcase for luxury brands, targeting consumers with a penchant for luxury. To strengthen its presence in the Indian subcontinent, Tata CLiQ partnered with several local retailers, enabling it to appear in over a hundred cities and bring online and offline retail together.
Today, Tata CLiQ boasts a thriving customer base of over 5 million monthly shoppers, putting it at par with India’s leading e-commerce giants. The brand prides itself on offering a carefully selected range of brands while reiterating Tata’s long-standing heritage of trust, quality, and authenticity. With advanced technology, Tata CLiQ provides personalized shopping offers and a seamless shopping experience across channels.
Tata CLiQ is a formidable competitor in the domestic e-commerce space that can compete with global giants like Amazon and Flipkart.
Meaning and History
What is Tata CLiQ?
Tata CLiQ is a one-stop shopping center for fashion, home, and essentials! It offers a wide range of high-quality brands across categories, including apparel, footwear, accessories, home décor, electronics, personal care products, and even food. Continuing to expand its range, in 2018, the company introduced Tata CLiQ Luxury, a platform for premium designer brands and fashion and lifestyle products.
2016 – today
The logo is the name of an Indian online store, stylized as a graphic. For this, the designers have removed the crossbars from the capital letter ‘A’ in the word ‘Tata’ and placed it in the top row. The letters in it are bolded and formatted as a block. The bottom row is occupied by the second part of the name, “CLiQ .”The last glyph looks like a magnifying glass (search icon) since the letter “Q” really looks like one. The dot above the lowercase “i” has turned into an elongated slanted line – an accent, superscript diacritic mark. It’s colored maroon, as is the square marking the search field.
The use of graphics gives the logo a “cool” but simple look. The capital letters “A” without crossbars and the “Q,” which looks like a magnifying glass, create a sense of modernity. The special letter “i” with an elongated burgundy colored dot gives the logo a unique feel. The burgundy color ties everything together and makes your eye move from the top row to the bottom row. It’s as if they are telling you to explore, search, and click through to their website.
Tata CLiQ color codes
| Deep Carmine | Hex color: | #ab1e40 |
|---|---|---|
| RGB: | 171 30 64 | |
| CMYK: | 0 82 63 33 | |
| Pantone: | PMS 193 C |
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
