UniFi Logo PNG
The UniFi logo is associated with technologies that make connections convenient and control intuitive. The brand has grown from simple Wi-Fi solutions to a wide range of equipment, including routers, switches, video surveillance, and control systems, simplifying network operations.
UniFi: Brand overview
Former Apple engineer Robert J. Pera founded Ubiquiti Networks in San Jose, California, in 2005, marking the start of UniFi’s story. Initially, the company specialized in manufacturing wireless equipment for Internet providers in underserved areas. Early products like AirMax antennas quickly gained popularity because they provided reliable, long-distance connections at an affordable price. Soon, the company saw an opportunity to simplify network management in the business sector, which relied on complex and costly solutions. The introduction of UniFi access points transformed networking by offering a centralized software controller, allowing businesses to manage their networks easily from one place. This user-friendly solution gained recognition due to its professional features, affordability, and the absence of extra charges for management software. Over time, UniFi expanded its offerings to include security gateways, managed switches, and, later, security cameras, creating a complete ecosystem. The brand continued innovating by supporting Wi-Fi 6, Multi-Gigabit Ethernet, and Wi-Fi 6E technologies. Recently, UniFi refined its network management software, making it even simpler while maintaining professional performance. From its humble beginnings, UniFi has evolved into a comprehensive networking solution provider, staying true to its vision of quality and affordability.
Meaning and History
What is Unifi?
It is a network hardware and software developer that offers solutions for creating and managing business networks of any scale. The management system allows you to control the entire infrastructure through an easy-to-use web interface, configure security, monitor network operation, and manage devices from a single console. The range includes Wi-Fi access points, switches, video surveillance systems, and access control systems suitable for small and large offices.
2005 – 2013
UniFi entered the networking solutions market with an unusual emblem, where the Wi-Fi symbol was embedded directly into the text, much like a signal is embedded into hardware.
The name UniFi is written on one line, with letters slightly tilted to the right. The font is clean, sans-serif, featuring smooth lines and neat curves. The letters U and F are capitalized, while the rest are lowercase, yet the design appears unified and balanced.
The main detail consists of three gray arcs forming a Wi-Fi symbol above the letter “i.” They hint at wireless technology, signal transmission, and stable connectivity.
UniFi is a brand of the Ubiquiti company, specializing precisely in networking equipment, Wi-Fi access points, routers, and other network solutions. Thus, the wireless symbol was naturally integrated into the logo.
The designers chose not to add color, leaving everything in a calm, dark gray version.
2013 – 2023
UniFi adopted the emblem of its parent company. Since both brands begin with the letter “U,” designers used a common emblem to maintain a connection between the main brand and the subsidiary project.
The symbol is shaped like a letter “U,” divided into three segments with vivid contrast and a 3D effect. The left segment is colored rich blue, gradually breaking into pixel blocks toward the top, reflecting the digital nature of UniFi solutions, including wireless access points, routers, and high-performance networking devices.
The right segment is black, outlined sharply and precisely, representing the company’s professional development approach and the reliability of its networking hardware. The bottom segment features a smooth gray gradient, adding visual depth and dynamism to the symbol.
The color combination corresponds to the focus of UniFi and Ubiquiti: blue represents digital technologies and wireless networks, black represents professionalism and stability, and gray indicates a balance between technology and solution accessibility.
By receiving the parent company’s symbol, UniFi emphasized continuity and demonstrated a unified concept in creating networking devices and solutions, focusing on stable operation and ease of management.
2023 – today
UniFi once again adopted symbolism from its parent company, Ubiquiti, but adapted it slightly to its style. The logo is placed inside a blue square with smoothly rounded corners, highlighting the letter “U” in white. The result is bright and contrasting.
The letter “U” is executed in a simple geometric form with rounded lines, and the upper right section gradually dissolves into separate pixels. This creates a feeling of a digital environment and contemporary networking solutions closely associated with the brand’s business, professional networking equipment for enterprises, and large-scale network infrastructures.
The emblem’s background is rich blue, suitable for the company’s technological focus, while the white color of the letter stands out, enhancing readability. The pixel effect strengthens the association with digital technologies and wireless communication, the company’s primary field of activity.
The logo is simple in form and technologically oriented in meaning, matching UniFi’s profile and maintaining a visual connection with Ubiquiti.