VakıfBank is expanding its client base by offering a full range of financial products. It is a leader in the field of lending: it was the first in Turkey to provide long-term housing loans and allowed to pay by credit card over the phone. In addition to regional offices, it has branches in Iraq, Bahrain, and the United States. The bank opened them to strengthen its presence in international markets.
Meaning and History
The full name of VakıfBank sounds like Türkiye Vakıflar Bankası Türk Anonim Ortaklığı. It is a stock corporation owned by the Turkish government. It was established in 1954 as a joint-stock company. The founder was the organization Türkiye Bankalar Birliği, which manages all banks in the country, both private and state. The initial capital was 50 million Turkish liras.
During the entire period of its existence, VakıfBank changed its logo only once – in 2008. In both cases, it used simple word signs, supplemented by a monogram of the letters “V” and “B.” It is noteworthy that none of the options contained the full name of Türkiye Vakıflar Bankası Türk Anonim Ortaklığı because this bank is better known by its abbreviated name. It is popular both domestically and abroad.
The old logo contained black lettering “VakıfBank” in bold. Above “an,” there was the same black circle of irregular shape. Inside it was a yellow monogram: “V” and “B” connected at the top. The letter mark appeared three-dimensional due to the dark outlines.
2008 – present
In 2008, Türkiye Vakıflar Bankası TAO’s leaders organized a survey to find out what the public thinks about the bank’s symbols. As it turned out, customers viewed the corporate image as outdated and non-innovative. Therefore, it was decided to change the company’s corporate identity, spending a huge amount on it.
After the redesign, the font became italic, and the black circle disappeared. The monogram’s shape has also changed: it now looks like a yellow B-shape with a white “V” inside. Rather, it is not even a monogram, but a graphic image. The location of the letter element has not changed: it, as before, is located above the second half of the bank name, in the free space between the upper edges of the “B” and “K.”
Font and Colors of the Emblem
VakıfBank is a conservative brand that only had two logos. Both word signs had approximately the same structure: the inscription, supplemented by the stylized letters “V” and “B” in the upper right corner. The emblem’s main evolution was that the round black and yellow monogrammed symbol was replaced by a yellow oblique figure with a white checkmark inside.
Since the central element of the bank’s logos is its name, the designers relied on the font. In the first case, they chose a bold grotesque to make the inscription better visible. The same vertically elongated letters compressed at the edges can be found in modern Neusa ExtraBold or Coegit Compact Bold typefaces.
In 2008, the font was changed to Dax OT-Medium Italic. It is published by FontShop International and developed by Hans Reichel. It is a sans serif italic font that looks dynamic thanks to its rounded corners.
Both logos are made in the same palette because yellow and black are the traditional colors of VakıfBank. The shade is now Golden Yellow (# FFDF00), which is brighter than the old emblem. He painted a figure in the shape of the letter “B,” inside which is a white “V.”