Vannda entered the market with a clear goal of assisting companies in overcoming the complex challenges involved in implementing the Microsoft Dynamics ERP system. However, with each successful project, it became increasingly apparent that the brand required an identity capable of distinguishing it among numerous other IT companies. This need was addressed with a fresh identity developed by Chromatic Brands.
The previous Vannda logo appeared conventional and neutral, lacking vibrancy and dynamism reflective of the company’s inner nature. The reimagined version solved this issue, presenting the brand as technically oriented. Instead of the familiar stylized “V” icon, the emphasis shifted toward the company’s name itself, written in an expressive font. The finishing touch was a subtle yet striking detail: a bright yellow underline that blinks like a cursor in a command prompt, hinting at the company’s technological expertise.
This element can be easily typed on any keyboard, allowing company employees to reproduce the logo anywhere, from official documents to casual emails. This makes the brand feel open and accessible, enabling it to truly “live” in everyday employee communication.
The bold yellow color symbolizes decisiveness and activity, while black and white support seriousness and professionalism. Together, they project a sense of reliability without becoming dull or overly rigid. Chromatic Brands integrated not only colors and typography into the identity but also visual metaphors from the worlds of programming and logistics, effectively conveying the company’s central idea of resolving issues at systemic, organizational, and human levels.
Yet, the logo is just one part of the broader picture. The entire visual ecosystem of the company was rethought. Vannda’s identity resembles a combination of Tetris pieces, harmoniously merging text, colors, imagery, and service icons. This approach creates a sense of coherence and order directly linked to the company’s core mission, establishing clear and logical ERP implementation processes.
Instead of complicating communications by relying heavily on external agencies, Vannda and Chromatic chose to utilize popular, easily accessible platforms such as Framer and Canva. This decision empowers the company’s team to effortlessly maintain and evolve the brand identity independently daily.
Vannda has received more than just a new logo; it now has a comprehensive and expressive visual style that accurately reflects its mission of transforming complicated ERP implementation processes into successful projects understandable to everyone involved.
