Behind the outer paint that covers the metal hull of the tanks, there is a bright inner fire that fills their hearts. The Venom logo demonstrates that everyone who is possessed by an ancient monster becomes a living embodiment of evil sizzling power.
Venom: Brand overview
Founded: | 2018 |
Founder: | Columbia Pictures, Marvel Entertainment,Tencent Pictures |
Headquarters: |
United States |
Meaning and History
Venom’s plot is based on the unfortunate journalist suddenly gaining superpowers. This happened when a symbiote entered his body, which was delivered by a spaceship from another planet. The cargo consisted of several copies. One of them escaped, and the rest ended up in a scientific laboratory, where they were tried to be hooked up with the experimented. But, as it turned out, the creatures themselves chose the carriers because they were thinking, powerful, and practically invulnerable.
The mission of the symbiotes was to prepare for reconnaissance operations to invade Earth by representatives of their species. However, Venom, who possessed Eddie Brock, imbued with the atmosphere of life on the planet and confronted his evil brother. Along the way, he performed several superhero deeds in the human world, getting along well in the same body with the owner. The film’s ending was open; it gave a hint of the continuation of the storyline. As it turned out, this is indeed the case: the next fantasy film is slated for release in the fall of 2021.
The title of the film was used as an emblem. It is glossy, metalized, shiny, with a slight patina. This was necessary to emphasize the essence of the steel character of the characters, their steadfastness in the face of difficulties, perseverance, and invincibility. Each letter has a gradient in the form of a transition from light highlights to gray shadows. They make the inscription three-dimensional as if each sign is three-dimensional.
On the side plane of the symbols on the right side, a crimson-red glow is visible, as if from a fire blazing somewhere nearby. In the film, he is present, being the climax of the plot, in which the negative symbiote dies, and Venom survives. The style of the text sign is individual: each letter has an original shape. The right leg “V” is elongated, therefore longer than the left. It is framed by expressive serifs, while the “E,” “N,” and “M” have them barely noticeable and look like miniature extensions at the ends.
Moreover, one of their legs, “N,” went beyond the standard limits and was almost equal in height with the first letter. It is located exactly in the middle of the logo. In the case of “M,” the line, on the contrary, goes beyond the lower border and coincides in length with the elongated angle “V.”
Font and Colors
There is also a graphic icon with the face of an alien creature. Venom is depicted as a terrible and mysterious monster as if emerging from the darkness. On a black background, the slanting eyes of the protagonist are visible. They are ax-shaped and surround a high forehead. Below is a row of sharp canines consisting of sixteen teeth of different sizes. Next is an elongated red snake-like tongue. In shape, it resembles a hot pepper (chili). Behind it is hidden another row of fangs, but smaller, placed on the lower jaw of the main character.
A stylized font, created personally, has been chosen for the inscription in the splash screen and the logo. It has no analogs, but its design has something in common with two typefaces – Purchase Algerian and Leichenhaus.
The corporate palette is metallic, with a chrome effect. Black, white and gray colors of a wide spectrum are used to convey the steel luster. Red is also present: it creates fiery reflections on the letters and colors the alien’s tongue.
Venom color codes
Rich Black | Hex color: | #0c1520 |
---|---|---|
RGB: | 12 21 32 | |
CMYK: | 62 34 0 87 | |
Pantone: | PMS Black 6 C |
Gunmetal | Hex color: | #1e303a |
---|---|---|
RGB: | 30 48 58 | |
CMYK: | 48 17 0 77 | |
Pantone: | PMS 546 C |
Spanish Gray | Hex color: | #8e9599 |
---|---|---|
RGB: | 142 149 153 | |
CMYK: | 7 3 0 40 | |
Pantone: | PMS 443 C |
Seashell | Hex color: | #ebdedb |
---|---|---|
RGB: | 235 222 219 | |
CMYK: | 0 6 78 | |
Pantone: | PMS 7604 C |
Prune | Hex color: | #752126 |
---|---|---|
RGB: | 117 33 38 | |
CMYK: | 0 72 68 54 | |
Pantone: | PMS 7622 C |
Sanguine | Hex color: | #b13d4c |
---|---|---|
RGB: | 177 61 78 | |
CMYK: | 0 66 57 31 | |
Pantone: | PMS 703 C |