Vertiv Logo PNG
Server operations, data storage, and the functioning of digital services rely on infrastructure that remains out of sight to the average user. Equipment that provides power, cooling, and protection against failures in data centers and networks is responsible for maintaining these processes. The Vertiv logo is associated with a company that develops and supplies such systems for facilities where downtime is unacceptable.
Vertiv: Brand overview
Vertiv was established in 2016 following the spin-off of Emerson Electric’s network power division. Emerson’s history began in 1890 in St. Louis. The company evolved from producing electric fans to supplying integrated solutions for industry and energy. In 1981, Emerson acquired Liebert Corporation. This enterprise specialized in cooling systems for computer rooms and served as the foundation for what would become Vertiv.
In the 1990s and 2000s, Emerson strengthened its position in data center infrastructure. The companies Chloride Group and Avocent were acquired. By the 2010s, the network power division included the brands Liebert, Chloride, and Avocent. Annual revenue reached about $5 billion.
In 2016, Emerson sold the division to the investment fund Platinum Equity. The deal amounted to $4 billion. The new company was named Vertiv. In 2017–2018, Vertiv developed modular data centers and created a line of high-power uninterruptible power systems.
In 2020, Vertiv became a public company following its merger with GS Acquisition Holdings Corp. The deal was valued at $ 5.3 billion.
In 2021, Vertiv acquired the Irish company E&I Engineering. The deal was valued at $ 1.8 billion. This expanded the range of power distribution solutions. In 2022–2023, the company invested in liquid-cooling technologies for data centers and servers equipped with graphics processors.
The company operates production facilities in the United States, Europe, and Asia. It serves data center operators, telecommunications companies, and industrial enterprises. The brands Liebert, Geist, and Avocent remain key within the Vertiv structure.
Meaning and History
What is Vertiv?
An international manufacturer of data center and telecommunications equipment based in Ohio grew out of the Emerson Network Power division. The company develops and maintains infrastructure to ensure the uninterrupted operation of digital systems, including power supply units, precision cooling, and software solutions, under the brands Liebert, Chloride, and NetSure. It designs turnkey data centers ranging from corporate to industrial complexes. More than twenty thousand employees work in 130 countries.
2016 – today
Vertiv emerged after “Emerson Network Power” was spun off from “Emerson Electric.” Until 2016, this business operated within Emerson and worked with critical infrastructure for data centers, telecom networks, commercial sites, and industrial facilities. In August 2016, Emerson agreed to sell Network Power to the investment firm Platinum Equity for $4 billion. The deal closed in December 2016, after which the business was renamed “Vertiv.”
The new name was needed for an independent company. “Vertiv” focused on equipment and services for digital infrastructure, including power, cooling, equipment management, and data center support. Its history also retained the “Liebert” line. Ralph Liebert founded “Capitol Refrigeration Industries” in 1946, which later became “Liebert Corporation,” known for cooling and equipment-protection systems for computer rooms. Later, it became part of “Emerson Network Power,” and after the 2016 deal, it became part of “Vertiv.”
The logo consists of a circular symbol and the name. On the left is a black circle with a white form inside that creates the letter “V.” At the bottom is a white triangular cutout, similar to a light trail or a shadow cast by the main form. The circle appears as a dark opening, while the “V” within it suggests light from an exit.
On the right is “VERTIV,” in capital letters on a single line. In appearance, the typeface is close to “Gotham” or “Montserrat.” The black text repeats the circle on the left, so both parts look unified.
