Viasat Logo PNG
The Viasat logo stands out with an informal style, leaving a pleasant impression, as if it were the leader in satellite television. The emblem is characterized by simplicity, demonstrating the ease with which it has joined its numerous groups of grateful customers.
In spring 1986, Mark Dankberg, Mark Miller, and Steve Hart founded Viasat in Carlsbad, California. The three founders previously worked at Linkabit, a company specializing in satellite communications. The early direction of Viasat was connected with military satellite networks, where the company developed technologies for secure communication systems and data transmission.
In 1989, Viasat received its first major contract from the US Department of Defense to manufacture satellite communication modems. During the early 1990s, the company began expanding beyond defense projects and entered the commercial market with satellite internet technologies. In 1995, Viasat became a public company after listing shares on NASDAQ, providing funding for further research and new communication systems.
In 2000, Viasat acquired the satellite networks division of Scientific-Atlanta, expanding its role in satellite communications. In 2001, the company launched WildBlue, its first commercial satellite internet service, designed for rural and remote areas in the United States. In 2007, Viasat introduced a high-capacity satellite communication system, and in 2009 acquired WildBlue Communications to expand its satellite internet infrastructure.
In 2011, Viasat launched ViaSat-1, followed by ViaSat-2 in 2017, expanding satellite internet coverage. In 2018, the company entered the European market through the acquisition of Eutelsat’s broadband division, while services in Brazil started in 2020. In 2022, Viasat signed agreements with airlines to provide Wi-Fi on aircraft. In 2023, the company received a contract for a protected satellite communication system, and in 2024 continued expanding its satellite network with ViaSat-3, IoT platforms, and development of ViaSat-4.
Meaning and History
What is Viasat?
It is a global communications company that provides high-speed satellite broadband services and secure network systems to residential, commercial, and government customers. Known for its advanced satellite technology, it offers internet services in areas where traditional wired internet is unavailable or limited. The company provides in-flight Internet services to commercial airlines and private jets, improving passenger connectivity. In addition to consumer internet services, the brand offers communications solutions for military and defense applications, including secure satellite communications and cybersecurity services. The company connects the world by providing reliable, high-speed internet to various sectors, including rural and remote areas.
Before 2017
To showcase its professionalism and capture the attention of potential clients, a young internet TV provider focused on visual identity because the logo is the most accessible and effective marketing tool. It allows for precise brand identification, making it a popular choice. Of course, the company’s efforts must be present, but no work skills lead to quick recognition of a new business; an appropriate platform is needed for a successful leap forward. And often, that platform becomes the emblem.
Newcomers to the digital TV industry followed this path. They tried to incorporate the most important elements into their mark, including information about themselves, plans, and their level of professionalism. Specifically, these are expressed in the geometric font, in stripes of varying widths, and in the logo’s color, shape, and style. Moreover, the designers skillfully combined graphics with text without infringing on their roles.
The foundation of the Viasat emblem is its name. It is placed in a single horizontal line and written with two capital letters: “V” (Via) and “S” (Sat). This inscription is significant because it comprises two words that were later merged. The extra-bold letters indicate the brand’s stable position in the satellite TV market, and the rightward tilt signifies the desire to move forward without resting on its laurels. The italic font also reflects the potential of internal energy and the intent to bring dynamism to the two-dimensional logo. Interestingly, the letter “a” has a small, sharp serif, whereas the other letters do not, showcasing the company’s individuality.
The emblem contains not one stripe but several. The longest is located beneath the name and extends far beyond it. The wide line is colored in a restrained gray to demonstrate the provider’s businesslike nature and reliability. Four more stripes are integrated into the emblem’s textual element: they are stylized as the dot above the “i,” representing a segmented square. The lower the strokes, the thicker they become. Altogether, they resemble classic speed lines, conveying a sense of motion. The company highlights this feature through stripes, as it plays a crucial role in digital television and internet services.
The predominant color in Viasat’s visual identity is blue. It is associated with lightness, airiness, and the sky, reflecting the content delivery method. It is also the color of reliability, confidence, calmness, and stability. Combined with the massive font, it clearly expresses this idea, indicating that such a company can be a confident business partner.
2017 – today
The new Viasat logo aims to modernize the visual identity, again emphasizing minimalism and a technical style. However, there is also considerable expression, manifesting in bright colors and a winding line. The dynamic nature has been preserved, reflecting the consistent data transmission speed via satellite communication.
The first thing that catches the eye is the absence of the capital “S,” which used to begin “Sat.” The designers have converted it to lowercase, disregarding grammar rules but maintaining visual balance. In this way, they balanced the right and left halves of the logo so that the victory symbol (V) is present in both parts, ensuring that nothing distracts from it.
- On the left side, it is represented as an uppercase letter. It is perfectly smooth and has rounded tops.
- On the right, this role is played by a zigzag element resembling sound wave oscillations.
The text, set in a soft font with rounded glyphs, appears friendly. The curved line, resembling the rhythm of a heartbeat, adds a touch of technology. It begins with a tiny dot near the crossbar of the “t” and culminates in a large wave at the edge. As the height of the strokes increases, their width also grows. This graphic technique demonstrates the brand’s ability to transmit data over long distances. According to the company, this is a sign of increased connections, improved communication, and a confident, continuous broadcast signal.
The contrast between the solid dark text and the bright gradient wave creates a pleasant impression as they balance each other, maintaining a calm atmosphere. The zigzags begin in dark blue, transition into turquoise, and finish in pistachio, the most elegant shade of green. With its new logo, Viasat has shown the multifaceted nature of its work, a wide range of services, vast capabilities, and readiness to become a global internet provider.
