The Virtue Tattoo logo emphasizes that this is a place for creativity and self-expression. In the tattoo studio, every step — from selecting materials to interacting with clients — is centered around creating a warm, comfortable atmosphere where art becomes a part of one’s identity.
Virtue Tattoo: Brand overview
Located in Meadows Place, Texas, near Houston, Virtue Tattoo is a tattoo and piercing studio that has built a strong reputation since opening in July 2010. Known for its dedication to quality, the studio earned the title of Houston’s “Best Tattoo Shop” in 2011, 2014, and 2015, and consistently from 2019 to 2022.
Tim Gooding, the owner and piercer, chose to open the studio in his hometown, aiming to create a welcoming and comfortable space for staff and clients. Since its launch, Virtue Tattoo has offered services including tattooing, professional piercing, and tattoo removal, all performed with advanced equipment. The studio’s commitment to cleanliness and safety ensures clients feel secure and at ease during their visits.
The brand is deeply involved in the local community, participating in various events and initiatives. Over the years, it has become a trusted destination in Houston for those looking for high-quality, safe tattoos and piercings.
Meaning and History
What is Virtue Tattoo?
This is where tattoos are created, turning ideas into true works of art. The artists specialize in various styles, from traditional to modern. Clients can choose from vibrant watercolor designs, sharp geometric patterns, or classic motifs. The space is designed to ensure clients feel comfortable and focused on the process. Along with high professionalism, great care is taken to maintain cleanliness, safety, and a personalized approach. The tattoo studio helps clients express themselves through unique designs that highlight their personalities and become part of their personal stories.
2010 – today
The “Virtue Tattoo” logo combines minimalism and symbolism, forming the image of a tattoo and piercing studio that conveys professionalism.
The logo’s basis is the name “VIRTUE,” made in large capital letters. The sans-serif font has straight lines and a modern style. The right side of the letter “R” forms the heart line. A single visual effect combines text and graphic symbols. The heart line runs through the letters “R,” “T,” and “U,” reflecting the idea of love and personal touch.
The word “TATTOO,” located under the title, is executed in a thin sans-serif font. More modest word sizes allow the main brand name to dominate.
The color palette is limited to black and is suitable for a studio focused on high quality.
The heart symbol embedded in the word “VIRTUE” represents emotional attachment, creativity, and an emphasis on the client’s uniqueness. A tattoo from the studio is a unique story, worked out to the smallest detail.
The straight lines of the letters and the soft curves of the heart create a contrast, conveying a balance between rigor and creativity. The design is easy to perceive visually and reflects the studio’s atmosphere, where creativity is combined with professionalism.