Wolford Logo PNG
The Wolford logo reflects consistency, stability, and protection. The company provides products that gently care for the skin and offer maximum comfort. The emblem embodies the unwavering high quality of comfortable, seamless lingerie.
Wolford began in 1949 in Bregenz, Austria, when Walter Palmers and Reinhold Wolf founded the company. It was officially registered as Wolff & Co. KG and first specialized in women’s silk and cotton stockings. The choice of Bregenz connected the business with Vorarlberg, a region with a long textile background.
In the 1950s, Wolford began using advanced production methods. It became one of the first companies in Europe to introduce circular knitting machines for seamless stockings, improving comfort and product quality. In 1954, the company released its first nylon stockings, made from a stronger, more elastic material. During the 1960s, it added Lycra to improve fit, then expanded into tights in the 1970s.
In 1988, Wolford went public, securing new financing for production and product development. In 1995, it was listed on the stock exchange. During the 2000s, the company expanded its range to include swimwear, bodysuits, and lingerie, while opening flagship stores in major cities. In 2010, it marked its 60th anniversary with a collection based on vintage pieces, and in 2014 it entered ready-to-wear.
In 2018, Fosun International acquired Wolford, giving the company new access to the Asian market. In 2019, the brand reorganized operations and introduced Aurora, a biodegradable bodywear and hosiery line. In 2020, it improved online sales and social media and added protective face masks. In 2021, Wolford marked its 70th anniversary and increased its use of recycled materials. In 2022, it expanded in China, followed by sportswear in 2023. In 2024, the company announced broader ready-to-wear plans and carbon-neutral goals for 2030.
Meaning and History
What is Wolford?
It is an Austrian luxury apparel and hosiery brand synonymous with high-quality lingerie for legs and the body. Originally from Bregenz, Austria, the company has established itself as a world leader in producing premium tights, stockings, rompers, and underwear. It is renowned for its textile technology and craftsmanship. The brand offers a wide range of products, from classic hosiery to ready-to-wear collections. The company is represented in high-end department stores and boutiques worldwide and targets customers who appreciate sophisticated, well-made, intimate apparel and fashionable pieces.
1950 – today
The company logo features black, sans-serif lettering, chosen to convey the sleekness and comfort of the designs. The name comes from the founder, Reinhold Wolff, who combined his surname with the last syllable of Oxford to evoke associations with high-quality English.
The inscription is surrounded by a dotted line, creating a protective barrier. The intermittent contour suggests breathable surfaces that absorb moisture well and provide comfort during movement. This pattern also alludes to the fine threads of stockings and the elegance of lingerie. The dotted line emphasizes the absence of seams, as the brand is renowned for its seamless products.
Solid black stripes on either side of the inscription enclose the space, conveying stability. The brand occupies a specific niche and fully meets its customers’ needs.
The inscription is enclosed within a structure, indicating that the products are meant to be worn under clothing.