The Zoho Mail logo promises live and active communication. The mail client is just one of the company’s developments and other office programs. The emblem advises using the service in conjunction with other offers.
Zoho Mail: Brand overview
Founded: | 2014 |
Founder: | Zoho Corporation |
Headquarters: | Chennai, Tamil Nadu, India |
Website: | zoho.com |
Meaning and History
The first version of the secure email service logo was introduced in 2014 and has not changed since that time. As such, visual brand awareness is at a high level among users who are the target audience for Zoho Mail.
To date, the presented service is one of the most popular on the web when it comes to secure email. Zoho’s management tried to make the service logo unique but, at the same time, associated with users with the entire line of software created by Zoho. Thus, a potential client who needs email services can also use other services offered by the company.
What is Zoho Mail?
First of all, it is the ability to quickly and successfully send messages. This opportunity arises due to the presence of fault-tolerant servers, the location of which is unknown. To protect the personal data of customers and their letters, Zoho Mail uses end-to-end encryption and the introduction of modern security protocols during message transmission.
The Zoho Mail logo consists solely of word writing. There is no emblem or slogan. At the same time, the word Zoho is made in a completely identical style to the company logo. These are four multi-colored cubes of red, green, blue, and yellow. They are slightly turned in different directions at a slight angle. The color for the letters in the word “Zoho” was white. The classic bold sans-serif font with rounded corners makes it easy for the client to read the title. Because the feeling of “jumping cubes” is created, customers get a feeling of friendliness and customer focus on the company’s part.
For the logo to be unique and stand out clearly from the background of the company name, the word “Mail” has been added to the right of the “Zoho” name. At the same time, black letters and a modest sans-serif font contrast with the left side. However, suppose the user initially pays attention to the cubes, not to the letters inside. In that case, the right part is readable, and an understanding what the resource is doing immediately appears. Thanks to the inscription “Mail,” there is a sense of the business orientation of the service, its orientation towards protecting customers.
Sometimes, regardless of the logo, the service uses the emblem. It shows an envelope with an open outline. Its uniqueness lies in the fact that it is drawn in one line. At the same time, the blue-yellow color palette creates a feeling of freshness and modernity.
Font and Colors
The letters in the name “Zoho” are in a classic bold sans-serif font with rounded corners. As well as cubes, all symbols are shown at an angle in relation to the reader. The word “Mail” is closest in writing style to the classic Times New Roman font.
If we talk about the color palette of the name, the company decided to play on the contrast. The bright white letters against the background of multi-colored cubes in the word “Zoho” are significantly different in style from the dark and official black letters in “Mail.” At the same time, in total, this style brings not only positive emotions to potential customers but also makes the brand more recognizable.
Zoho Mail color codes
Coral Red | Hex color: | #ef463e |
---|---|---|
RGB: | 239 70 62 | |
CMYK: | 5 100 71 22 | |
Pantone: | PMS Warm Red C |
Cardinal | Hex color: | #c32233 |
---|---|---|
RGB: | 195 34 51 | |
CMYK: | 0 83 74 24 | |
Pantone: | PMS 1788 C |
Prune | Hex color: | #770d16 |
---|---|---|
RGB: | 119 13 22 | |
CMYK: | 0 89 82 53 | |
Pantone: | PMS 7628 C |
Turquoise Green | Hex color: | #98d0a0 |
---|---|---|
RGB: | 152 208 160 | |
CMYK: | 27 0 23 18 | |
Pantone: | PMS 346 C |
Fern | Hex color: | #66bf6b |
---|---|---|
RGB: | 102 191 107 | |
CMYK: | 47 0 44 25 | |
Pantone: | PMS 7479 C |
Pigment Green | Hex color: | #189949 |
---|---|---|
RGB: | 24 153 73 | |
CMYK: | 84 0 52 40 | |
Pantone: | PMS 354 C |
Light Cornflower Blue | Hex color: | #91c9ed |
---|---|---|
RGB: | 145 201 237 | |
CMYK: | 39 15 0 7 | |
Pantone: | PMS 297 C |
Rich Electric Blue | Hex color: | #049bda |
---|---|---|
RGB: | 4 155 218 | |
CMYK: | 98 29 0 15 | |
Pantone: | PMS 801 C |
Star Command Blue | Hex color: | #007bbb |
---|---|---|
RGB: | 0 123 187 | |
CMYK: | 100 34 0 27 | |
Pantone: | PMS 7461 C |
Corn | Hex color: | #fff06e |
---|---|---|
RGB: | 255 240 110 | |
CMYK: | 0 6 57 0 | |
Pantone: | PMS 100 C |
Sunglow | Hex color: | #ffc81e |
---|---|---|
RGB: | 255 200 30 | |
CMYK: | 0 22 88 0 | |
Pantone: | PMS 7549 C |
Carrot Orange | Hex color: | #e79225 |
---|---|---|
RGB: | 231 146 37 | |
CMYK: | 0 37 84 9 | |
Pantone: | PMS 144 C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |