6sense Logo

6sense Logo6sense Logo PNG

The 6sense logo reflects the creation of a platform that simplifies finding and engaging customers in B2B. Combining expertise in marketing and analytics, the company transformed data into a tool that helps businesses better understand their customers and achieve their goals efficiently.

6sense: Brand overview

The history of 6sense began in 2013 when Amanda Kahlow, along with co-founders Dustin Chang and Vira Sapozhnikova, launched a company to transform B2B marketing using big data analytics and artificial intelligence. Amanda’s background in marketing and her understanding of the challenges in identifying and attracting potential clients laid the foundation for the business.

In 2014, 6sense raised $12 million from Battery Ventures and Venrock in its initial funding round. This investment allowed the company to develop its predictive analytics platform, which launched the same year. The platform used machine learning to predict purchase intent by analyzing customer activity.

In 2015, a new $20 million Series B investment supported AI technology improvements and staff expansion. During this time, the analytics provider collaborated with major IT companies, which helped grow its customer base.

2016, the platform released an enhanced version, introducing audience segmentation and predictive analytics tools. The organization also expanded its partnerships, establishing agreements with leading CRM and marketing platforms.

A major technological development occurred in 2017 when the company launched its proprietary AI-powered orchestration technology, which automates customer interactions based on behavior and intent. The same year, several respected analytics agencies recognized it as a leader in B2B predictive analytics.

2018, the firm significantly expanded its platform’s capabilities with advanced machine learning and new account-based marketing (ABM) solutions. It also introduced the Segments tool, which allows marketers to create dynamic audience segments based on behavioral data.

A turning point came in 2019, when the enterprise raised $27 million in Series C funding, accelerating product development and market reach. That year, the platform launched the Next Best Action feature, which uses AI to suggest the optimal communication strategy for each prospect.

In 2020, the company continued expanding by adding new features, including sophisticated integrations with existing marketing tools, and growing its customer base. That same year, it raised $40 million in Series D funding.

In 2021, the analytics firm secured a record-breaking $125 million in Series D funding, increasing its valuation to $2.1 billion. This year included a significant acquisition: Fortella, a platform specializing in revenue forecasting, was added to enhance planning and forecasting functions.

In 2022, the organization expanded its global market presence and strengthened its position in the B2B marketing sector. It launched new technologies to improve targeting and campaign personalization, introduced an updated version of its platform with advanced AI and machine learning capabilities, and acquired Saleswhale, further enhancing its marketing automation features.

Meaning and History

6sense Logo History

What is 6sense?

This platform uses analytics and artificial intelligence to help companies find customers and understand their needs. It collects and analyzes data to predict which potential customers are interested in purchasing and helps establish connections with them. With this platform, companies can prioritize tasks for sales teams, efficiently plan marketing campaigns, and create personalized customer experiences. The system integrates data about customers, their activities, and intentions to streamline collaboration between teams and improve sales success.

2013 – today

6sense Logo

The 6sense logo combines minimalism and technology, reflecting the company’s focus on innovation in data analysis and forecasting. The design is concise and precise, emphasizing the platform’s professionalism.

The emblem is based on the stylized number “6” and the text “sense,” creating a harmonious visual image. The number “6” is made of turquoise and black segments. The upper turquoise segment is an inclined rectangle that smoothly turns into a curve. The bottom black segment completes the shape and unites the elements. The contrast between the colors adds dynamics, and a slight tilt to the right symbolizes moving forward.

The text of “sense” is in lowercase black. The font is bold, sans serif, with soft outlines and balanced proportions. His style gives the text confidence and ease of perception, creating a modern and friendly image.

The color palette includes two key shades:

  • Black conveys stability and professionalism.
  • Turquoise symbolizes freshness, innovation, and connection with modern technology.

The contrast of colors makes the company’s visual appearance bright and stand out. Digital applications only use the stylized number “6” to make them easy to integrate into different environments.

The logo design reflects the company’s technological approach to data analysis. The number “6” symbolizes a completed cycle or a continuous process, and leaning to the right emphasizes forward movement. The bold font adds stability and reliability to the image.

The 6sense emblem meets modern branding requirements: it is simple and expressive, adapts to various media, and maintains brightness in full-color and monochrome versions.