Alessandro Logo PNG
The one who created the Alessandro logo was a big dreamer. After all, the feathers in the peacock’s tail symbolize false nails, something that best characterizes the company, which has received several awards for its achievements in nail art. But the bird looks minimalistic, even too boring for a brand whose mission is to give the world brightness and beauty.
The story of Alessandro began in the early 1980s, when Silvia Troska visited the US and encountered acrylic nail modeling applied directly on natural nails. After training, she brought the method to Germany, where demand quickly grew. Together with her husband, she launched a wholesale business and a series of training seminars.
A personal and legal conflict led to the loss of both the company and its assets. In 1989, Troska restarted from scratch and founded Alessandro Cosmetics GmbH in Düsseldorf. In 1990, working with chemists, she introduced a UV-curing gel system that avoided the use of aggressive acids. Alessandro became the first to commercialize such technology for professionals.
During the 1990s, the company expanded across Europe. By 1998, turnover exceeded 17 million German marks, with production based in Langenfeld. The range grew from modeling tools to care lines and decorative products, while competitors like OPI focused mainly on polish.
A later milestone was Striplac, a hybrid coating cured under LED and removed without filing, opening the home-use segment. In 2009, distribution in Germany, Austria, and the Netherlands shifted to Beauty Brands International.
In 2010, Alessandro presented a 500 m² stand at Beauty International in Düsseldorf. He released Dream Cream for La Toya Jackson, decorated with Swarovski crystals. In 2012, Zwilling J.A. Henckels acquired a stake and integrated Alessandro into ZWILLING Beauty Group alongside Tweezerman. In 2018, the brand was fully acquired by Wilde Cosmetics.
Meaning and History
The cosmetic brand’s logo debuted in 1989 and has not changed since. Its task is to emphasize innovation, exclusivity, and the unsurpassed quality of its products. Moreover, the brand name meets the creator’s main requirement: to be better. This slogan is also artistically played in it.
The emblem shows a peacock image with an open tail and a miniature crown on its head. Below it, in two rows, is the German company’s full name: at the top, “alessandro”; at the bottom, “International.” The first inscription is clear and legible, executed in wide letters; the second is small.
What is Alessandro?
This leading German cosmetics brand has turned professional nail care into an art. The company’s headquarters are in Langenfeld, Germany, where a wide range of nail care products is created, including polishes, gels, treatments, and accessories, all crafted with characteristic German attention to perfection. The brand’s distinct approach is its comprehensive focus on hand and nail beauty: it produces products and develops complete care routines for professional nail technicians and enthusiasts to achieve excellent results.
Font and Colors
The logo consists of two parts: text (name) and graphic (peacock). The founder chose this particular bird to designate her trademark. It emphasizes the colors’ brightness and uniqueness, as well as the product’s exclusivity, given its decorative category. The peacock is depicted with white contour lines on a dark rectangular background. Its tail consists of thirteen broad feathers, and on its head is a small crown with two teeth. The bird’s paws are depicted in the form of short sticks, on which it stands steadily on an arched line.
The emblem uses two types of typefaces. The upper inscription is in a sleek lowercase type with round letters. The lower part consists of the classic upper-case letters. The logo’s color is monochrome, composed of black and white.