Alessandro Logo PNG
The creator of the Alessandro logo was a big dreamer. After all, the feathers in the peacock’s tail symbolize false nails, something that best characterizes the company, which has received several awards for its achievements in nail art. But the bird looks minimalistic, even too boring for a brand whose mission is to give the world brightness and beauty.
Alessandro’s story began in the early 1980s, when Silvia Troska visited the US and encountered acrylic nail modeling applied directly to natural nails. After training, she brought the method to Germany, where demand quickly grew. Together with her husband, she launched a wholesale business and a series of training seminars.
A personal and legal conflict led to the loss of both the company and its assets. In 1989, Troska restarted from scratch and founded Alessandro Cosmetics GmbH in Düsseldorf. In 1990, working with chemists, she introduced a UV-curing gel system that avoided aggressive acids. Alessandro became the first to commercialize such technology for professionals.
During the 1990s, the company expanded across Europe. By 1998, turnover exceeded 17 million German marks, with production based in Langenfeld. The range grew from modeling tools to care lines and decorative products, while competitors like OPI focused mainly on polish.
A later milestone was Striplac, a hybrid coating cured under LED and removed without filing, opening the home-use segment. In 2009, distribution in Germany, Austria, and the Netherlands shifted to Beauty Brands International.
In 2010, Alessandro presented a 500 m² stand at Beauty International in Düsseldorf. He released Dream Cream for La Toya Jackson, decorated with Swarovski crystals. In 2012, Zwilling J.A. Henckels acquired a stake and integrated Alessandro into ZWILLING Beauty Group alongside Tweezerman. In 2018, Wilde Cosmetics fully acquired the brand.
Meaning and History
The cosmetic brand’s logo debuted in 1989 and has not changed since. It emphasizes innovation, exclusivity, and the unsurpassed quality of its products. Moreover, the brand name meets the creator’s main requirement: to be better. The slogan also has an artistic, playful quality.
The emblem shows a peacock image with an open tail and a miniature crown on its head. Below it, in two rows, is the German company’s full name: at the top, “alessandro”; at the bottom, “International.” The first inscription is clear and legible, executed in wide letters; the second is small.
What is Alessandro?
This leading German cosmetics brand has turned professional nail care into an art. The company’s headquarters are in Langenfeld, Germany, where it creates a wide range of nail care products, including polishes, gels, treatments, and accessories, all crafted with characteristic German attention to perfection. The brand’s distinct approach is its comprehensive focus on hand and nail beauty: it produces a full range of products. It develops complete care routines for professional nail technicians and enthusiasts to achieve excellent results.
Font and Colors
The logo has two parts: text (name) and a graphic (peacock). The founder chose this bird to serve as her trademark. It emphasizes the colors’ brightness and uniqueness, as well as the product’s exclusivity, given its decorative category. The peacock is depicted with white contour lines on a dark rectangular background. Its tail consists of thirteen broad feathers, and it wears a small crown with two teeth. The bird’s paws are depicted as short sticks, on which it stands steadily on an arched line.
The emblem uses two types of typefaces. The upper inscription uses a sleek lowercase typeface with rounded letters. The lower part consists of classic uppercase letters. The logo is monochrome, in black and white.