Alienware Logo

Alienware LogoAlienware Logo PNG

The mysterious and somewhat frightening Alienware logo has nothing in common with the company’s field of activity, which is assembling computers. However, it is associated with its name, inspired by the science fiction series “The X-Files.” The logo harmonizes well with Alienware’s “mystical” product design.

Alienware: Brand overview

Founded:October 24, 1996
Founder:Nelson Gonzalez, Alex Aguila, Joe Balerdi, Arthur Lewis, Frank Azor
Miami, Florida, United States
Alienware is an American manufacturer of computers and digital peripherals located in Miami, Florida. The company was founded by Alex Aguila, Frank Azor, and Nelson Gonzalez in 1996 and is currently a part of Dell Corporation. The brand is renowned and operates in nearly 40 countries worldwide.

Meaning and History

Alienware Logo History

The logo emerged in the year the company was established and represents an unusual graphic visualization – both in fonts and images. The result of such a combination is a symbol that is difficult to mistake for any other sign. The distinctive features of the logo are minimalism, elegance, and technical focus. This makes the logo modern and specialized, indicating a specific field of activity.

What is Alienware?

It is an American company that specializes in assembling PCs and laptops from components of other manufacturers. Digital technologies are oriented towards computer games and graphic applications, which are particularly demanding on performance.

1997 – 2001

Alienware Logo 1997

The computer hardware manufacturer chose a mysterious logo featuring an alien’s head. It has a traditional shape, as Earth’s inhabitants imagine an extraterrestrial creature: with a disproportionately elongated head, wide forehead, narrow chin, and large almond-shaped eyes. However, the eye sockets are empty – just grey, without pupils, which enhances the effect of mysticism. The same impression arises from the white skull, contrasting with the eyes.

Next to it is the company’s name, written in large letters. They have rounded outer corners but maintain the inner ones, highlighting their uniqueness. The inscription is light, so it is clearly visible against a dark background. Both elements are located on a black horizontal oval. A thin silver stripe follows with a thickening on the left. A wide, oval brown border completes the composition.

2001 – 2016

Alienware Logo 2001

The previous mistake was corrected in the next version of the logo – it became easily readable. Designers removed the background, moved the alien’s head to the right, painted it black, and added white eyes. To the left of the symbol are the name and slogan of the computer company, aligned on both sides. The word “Alienware” is massive and long and consists of grotesque geometric letters. It occupies the top position. Below is a line with the phrase “High-performance gaming systems,” written in thin letters. All characters are uppercase. The primary palette is black and white.

2016 – today

Alienware Logo

Currently, a simplified logo is used. Designers moved the head of the extraterrestrial being to the center and reduced the empty eye sockets. The word “Alienware” is printed in a different font in the lower part. The inscription now consists of thin letters with a very wide interval. This gives the emblem airiness and creates an illusion of free space, large reserves, and inexhaustible possibilities. The letters “L” and “E” have pointed ends, and the “R” has a short crossbar, not reaching the opposite leg.

Alienware: Interesting Facts

Alienware is a part of Dell and is famous for making powerful gaming computers that look cool and futuristic.

  1.   How It Started: In 1996, two guys named Nelson Gonzalez and Alex Aguila started Alienware in Miami, Florida. They liked the TV show “The X-Files” and chose an alien theme for their brand.
  2.  Joining Forces with Dell: Dell bought Alienware in 2006, which was a big deal because it allowed Alienware to use Dell’s resources while maintaining its style and focus on gaming.
  3.  Cool Looks: Alienware’s computers have a unique look, with designs that remind you of aliens and space. They also have lights that you can change the color of, called AlienFX, making their computers stand out.
  4.  For serious gamers, they make desktops, laptops, and gaming gear that are all about top performance, with the best parts to ensure games run smoothly.
  5.  Graphics Amplifier: Alienware made a cool tool that lets you hook a big graphics card to their laptops for even better game graphics.
  6.  Alienware Arena is an online community where gamers can talk, get free game stuff, and enter contests.
  7.  Latest Tech: Alienware is always quick to use new tech, like really sharp OLED screens in laptops and the newest graphics cards, to ensure gamers get the best experience.
  8.  Supporting eSports: Alienware supports eSports, backing teams and gaming events, showing that it cares about gaming competitions.
  9.  Thinking Green: Like Dell, Alienware uses eco-friendly materials and offers ways to recycle old gaming gear.
  10. Worldwide: Although it started in the US, Alienware now sells its products worldwide and participates in gaming events worldwide.

Alienware is known for creating high-quality gaming products with a unique style and staying close to the gaming world, making it a favorite among gamers everywhere.

Font and Colors

Alienware emblem

The corporate style consists of text, including the name and code phrase, i.e., the corporate slogan. The “Alienware” inscription is executed in a print font in uppercase. Below the inscription is the motto “High-performance gaming systems.” It is presented in angular letters, reminiscent of the symbols of some computer programs.

The graphic symbol is no less interesting: a dark alien’s head is drawn on a light background. The head has an elongated shape with a wide forehead and narrow chin. The symbol is painted black, except for the white oval eyes, which make the gaze seem empty and mysterious.

The intriguingly creepy symbol is located to the right of the text. Mainly, it is next to the word “Alienware” and descends slightly to the company’s motto. This graphic technique is an example of cult style and aesthetic intrigue. The symbol effectively distinguishes the company from competitors and reflects its line of business.

Alienware color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C


What does the Alienware logo mean?

In its logo are the name, slogan, and icon. They are executed in a uniform style – monochrome elements of strict design. On the right is a sign in the form of an alien’s head with almond-shaped pupils positioned diagonally.

Does Dell own Alienware?

Yes, Alienware belongs to Dell. It agreed to purchase it to improve its image, expand the consumer segment, and increase its reputation among digital technology enthusiasts.

Does Alienware still exist?

Alienware still exists. Dell bought it in 2006 and made it a subsidiary. It continues to produce high-performance computers and gaming laptops.

How much does Alienware cost?

The latest Alienware gaming releases, launched in 2021, cost about $2,000.