Alienware is an American manufacturer of computers and digital peripherals and is located in Miami, Florida. The company was founded by Alex Agila, Frank Azor, and Nelson Gonzalez in 1996 and is now part of Dell Corporation. The brand is known and operates in nearly 40 countries around the world.
Meaning and History
The logo appeared in the year of the company’s foundation and presents an unusual graphic visualization – both in fonts and pictures. The result of this connection is a symbol that is difficult to confuse with any other sign. Characteristic features of the logo: minimalism, elegance, and technical orientation. This makes the logo not only modern but also narrowly oriented, indicating a specific area of activity.
Corporate identity consists of text that includes the name and code phrase, i.e., corporate slogan. The inscription “Alienware” is made in upper case printed font. Under the inscription, there are the motto “High-performance gaming systems.” It is represented by angular letters reminiscent of symbols of some computer programs.
The graphic symbol is no less interesting: a dark head of an alien is drawn on a light background. The head has an elongated shape with a broad forehead and narrow chin. The symbol is painted in black, except for the oval eyes, which are made white, making the eyes look empty and mysterious.
The intriguingly creepy symbol is located to the right of the text. It is mostly located next to the word “Alienware” and only slightly descends to the company motto. This graphic technique is an example of cult style and aesthetic intrigue. The symbol effectively distinguishes the company from its competitors and reflects the type of its activities.