Alienware Logo

Alienware Logo
Alienware Logo PNG

Alienware: Brand overview

Founded: October 24, 1996
Founder: Nelson Gonzalez, Alex Aguila, Joe Balerdi, Arthur Lewis, Frank Azor
Headquarters:
Miami, Florida, United States
Website: dell.com
Logo downloads:
Alienware is an American manufacturer of computers and digital peripherals and is located in Miami, Florida. The company was founded by Alex Agila, Frank Azor, and Nelson Gonzalez in 1996 and is now part of Dell Corporation. The brand is known and operates in nearly 40 countries around the world.

Meaning and History

Alienware Logo History

What is Alienware?

This is a US company that specializes in assembling PCs and laptops from components from other manufacturers. Digital technology is focused on computer games and graphics applications, which are especially demanding on performance.

The logo appeared in the year of the company’s foundation and presents an unusual graphic visualization – both in fonts and pictures. The result of this connection is a symbol that is difficult to confuse with any other sign. Characteristic features of the logo: minimalism, elegance, and technical orientation. This makes the logo not only modern but also narrowly oriented, indicating a specific area of activity.

1997 – 2001

Alienware Logo 1997

The manufacturer of computer equipment has chosen a mysterious logo with an alien’s head. It has a traditional form, as the inhabitants of the Earth imagine an alien creature: with a disproportionately elongated head, a wide forehead, a narrow chin, and large almond-shaped eyes. However, the eye sockets are empty – just gray, without pupils, which enhances the effect of mysticism. The same impression arises from the white skull, which contrasts with the eyes.

Nearby is the name of the company, in large letters. They have rounded outer corners but retain the inner ones, highlighting them and emphasizing their unusualness. The inscription is light, so it is visible on a dark background. Both elements are located on a black oval of a horizontal shape. Next comes a thin silver stripe with thickening on the left. The composition is completed by a wide oval edging of brown color.

2001 – 2016

Alienware Logo 2001

The next version of the logo corrected the mistake of the previous one – it is well readable. The designers removed the background, moved the alien’s head to the right, painted it black, and added white eyes. To the left of this icon are the name and slogan of the computer company, aligned on both sides. The word “Alienware” is massive, long, and made up of grotesque, geometric letters. It occupies the top position. Below is a line with the phrase “High-performance gaming systems” in thin letters. All characters are uppercase. The main range is black and white.

2016 – today

Alienware Logo

A simplified logo is currently being used. The designers moved the head of the alien creature to the center and reduced the empty eye sockets. At the bottom, they put the word “Alienware” in a different font. Now the inscription contains thin letters with very wide spacing. This adds an airiness to the emblem and creates the illusion of free space, large reserves, and inexhaustible possibilities. The “L” and “E” have pointed ends, while the “R” has a short crossbar that does not reach the opposite leg.

Font and Color of the Emblem

Alienware emblem

Corporate identity consists of text that includes the name and code phrase, i.e., corporate slogan. The inscription “Alienware” is made in upper case printed font. Under the inscription, there are the motto “High-performance gaming systems.” It is represented by angular letters reminiscent of symbols of some computer programs.

The graphic symbol is no less interesting: a dark head of an alien is drawn on a light background. The head has an elongated shape with a broad forehead and narrow chin. The symbol is painted in black, except for the oval eyes, which are made white, making the eyes look empty and mysterious.

The intriguingly creepy symbol is located to the right of the text. It is mostly located next to the word “Alienware” and only slightly descends to the company motto. This graphic technique is an example of cult style and aesthetic intrigue. The symbol effectively distinguishes the company from its competitors and reflects the type of its activities.

Alienware color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C

What does the Alienware logo mean?

Its logo features a name, slogan, and icon. They are made in the same style – monochrome elements of strict design. On the right is a sign in the form of an alien’s head with almond-shaped pupils located diagonally.

Is Alienware from Dell?

Yes, Alienware is owned by Dell. She agreed to buy it to improve her image, expand her consumer segment and increase her profile among digital enthusiasts.

Does Alienware still exist?

Alienware still exists. In 2006, Dell bought it and made it it’s subsidiary. It is still engaged in the production of ultra-high-performance computers and gaming laptops.

How much does Alienware cost?

Alienware’s latest gaming innovations, released in 2021, start at around $ 2,000.

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